Empowering Multiscreen web and mobile applications with Mobilespear

E-commerce everywhere

Empowering Multi-Screen Shopping Experience

With

Shay Rosen

Head of Strategy & Consulting

shayr@realcommerce.co.il

www.mobilespear.co.il

Shayr@realcommerce.co.il

http://www.linkedin.com/in/shayrosen

http://www.facebook.com/shayrs

http://www.slideshare.net/shayrs

http://www.facebook.com/realcommerce

M: 052-5118539

Shay Rosen Head of Strategy & Consulting, realcommerce

• Strategy Business analysis, Concept creation, UX, UI

• Technology Robust, Smart, efficient content management & e commerce platforms for mega

sites

• User Experience Powering Israel’s largest and most successful enterprises Websites & Mobile apps

Tsunami Indication (3)

The shocking facts

>50% Smartphones 47.6%

Smartphones

6B Mobile phones

51% Smartphone

74% Next phone is a smartphone

Tsunami Indication (3)

A multi Screen world- Daily Media Interactions breakdown

Google, Ipsos a multiscreen world research August 2012

Tsunami Indication (3)

Sequential screening

Google, Ipsos a multiscreen world research August 2012

Tsunami Indication (3)

Google, Ipsos a multiscreen world research August 2012

TV)

TV’s new role

Google, Ipsos a multiscreen world research August 2012

Shopping on smartphones?

Shopping on smartphone!

$-

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

2009 2010 2011 2012

Ebay mobile sales 2009-2012

Revenues (in $1000's)

60% using smartphone for shopping(!)

Tablet commerce

Mobile Web Browsing

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

10.0%

2009 2010 2011 2012

Source: Statcounter web analytics report

SO??

An App?

A Mobile Web site?

What’s the right choice??

Hmmm…

Gotta have them both…

Mobile is an Access Channel Not a separated channel

An app is not enough!

Consumers expect all services to be available on all channels

Responsive Web Design

• Focus on Web access

• One Site – Different layouts

• Content divided to blocks

• CSS Manipulation manages content presentation according to screen width

800px 640px 1024px

• Need to change existing web site structure

• Insert new code into live, already well working existing code

• RWD creates heavy maintenance

• Challenging deployment

• Complex QA process

Responsive Design challenges

Bottom Line: A Must in new projects Danger in existing ones

Presenting:

Responsive Web Design for Existing websites

• An external server

• RWD done at client level using external JS and CSS scripts

Provided by MobileSpear server

• SSL based client-server communication

• Fast and easy installation

• SaaS or on premise installation

Bottom Line: Responsive web design made easy

http://www.yoursite.com

www.yoursite.com

<Script language=JS

SRC=Mobilespear.com /script>

<Script language=JS

SRC=Mobilespear.com /script>

http://www.yoursite.com

Mobile Spear Server re- arranges website Layout to fit Smartphones

Powering Multi Screen eCommerce

Full support for website’s existing business processes

Full search engines compatibility

Extremely short time to market

Supports all existing website/legacy integrations

Supports all existing content management system

No need to change existing code

No Proxy server

No redirects

No URL changes

- benefits

• A huge percentage of website traffic comes from mobile

• A Website that is not adapted to mobile:

• Damages the companies image

• A missed opportunity to doing good business

• Responsive Web Design is the answer

Do it with now

Ask me how

Wrap up

Shayr@realcommerce.co.il

http://www.linkedin.com/in/shayrosen

http://www.facebook.com/shayrs

http://www.slideshare.net/shayrs

M: 052-5118539

Shay Rosen Head of Strategy & Consulting, realcommerce

E-commerce everywhere

Empowering Multi-Screen Shopping Experience

With

Shay Rosen

Head of Strategy & Consulting

shayr@realcommerce.co.il

www.mobilespear.co.il