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Presenting Mobile Spear - the new way to easily turn your website mobile friendly. Mobile Spear is a powerful tool that can turn any website into a mobile and tablet friendly site. It uses the same URL and no proxy and is perfect for SEO. Mobile Spear does not require new integration, Does not use a proxy server and fits especially large and complex websites, ecommerce websites and self service websites. It is operated on a SaaS model and it can be implemented in a couple of weeks with no server side development at all. mobilespear supports all popular browsers such as safari, chrome, firefox opera and Dolphin and all smartphone operating systems - iOs, Android, etc. Contact us on www.mobilespear.co.il for more information
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E-commerce everywhere
Empowering Multi-Screen Shopping Experience
With
Shay Rosen
Head of Strategy & Consulting
www.mobilespear.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
http://www.facebook.com/realcommerce
M: 052-5118539
Shay Rosen Head of Strategy & Consulting, realcommerce
• Strategy Business analysis, Concept creation, UX, UI
• Technology Robust, Smart, efficient content management & e commerce platforms for mega
sites
• User Experience Powering Israel’s largest and most successful enterprises Websites & Mobile apps
Tsunami Indication (3)
The shocking facts
>50% Smartphones 47.6%
Smartphones
6B Mobile phones
51% Smartphone
74% Next phone is a smartphone
Tsunami Indication (3)
A multi Screen world- Daily Media Interactions breakdown
Google, Ipsos a multiscreen world research August 2012
Tsunami Indication (3)
Sequential screening
Google, Ipsos a multiscreen world research August 2012
Tsunami Indication (3)
Google, Ipsos a multiscreen world research August 2012
TV)
TV’s new role
Google, Ipsos a multiscreen world research August 2012
Shopping on smartphones?
Shopping on smartphone!
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
2009 2010 2011 2012
Ebay mobile sales 2009-2012
Revenues (in $1000's)
60% using smartphone for shopping(!)
Tablet commerce
Mobile Web Browsing
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
2009 2010 2011 2012
Source: Statcounter web analytics report
SO??
An App?
A Mobile Web site?
What’s the right choice??
Hmmm…
Gotta have them both…
Mobile is an Access Channel Not a separated channel
An app is not enough!
Consumers expect all services to be available on all channels
Responsive Web Design
• Focus on Web access
• One Site – Different layouts
• Content divided to blocks
• CSS Manipulation manages content presentation according to screen width
800px 640px 1024px
• Need to change existing web site structure
• Insert new code into live, already well working existing code
• RWD creates heavy maintenance
• Challenging deployment
• Complex QA process
Responsive Design challenges
Bottom Line: A Must in new projects Danger in existing ones
Presenting:
Responsive Web Design for Existing websites
• An external server
• RWD done at client level using external JS and CSS scripts
Provided by MobileSpear server
• SSL based client-server communication
• Fast and easy installation
• SaaS or on premise installation
Bottom Line: Responsive web design made easy
http://www.yoursite.com
www.yoursite.com
<Script language=JS
SRC=Mobilespear.com /script>
<Script language=JS
SRC=Mobilespear.com /script>
http://www.yoursite.com
Mobile Spear Server re- arranges website Layout to fit Smartphones
Powering Multi Screen eCommerce
Full support for website’s existing business processes
Full search engines compatibility
Extremely short time to market
Supports all existing website/legacy integrations
Supports all existing content management system
No need to change existing code
No Proxy server
No redirects
No URL changes
- benefits
• A huge percentage of website traffic comes from mobile
• A Website that is not adapted to mobile:
• Damages the companies image
• A missed opportunity to doing good business
• Responsive Web Design is the answer
Do it with now
Ask me how
Wrap up
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
Shay Rosen Head of Strategy & Consulting, realcommerce
E-commerce everywhere
Empowering Multi-Screen Shopping Experience
With
Shay Rosen
Head of Strategy & Consulting
www.mobilespear.co.il
