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Gabe Zichermann's featured talk at Nordic Games 2011 in Malmo - discussing issues in gamification for developers and non-developers alike.
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gamification and you
gabe zichermann@gzicherm
Gamification.Co
Gabe Zichermann
Text
chair, Gamification Summit:gsummit.com
author “Game Based Marketing”“Gamification by Design”
editor gamification.co
advisor & mentor speaker, 25+ events/year
“Gamification is the new black”
why now?
People are Changing
51,000,000 millenials
"our largest competitor is Zynga"-Premal Shah, Kiva
The Competitive Landscape
There's no going back
Gamification is: the process of using game thinking and game mechanics to solve
problems and engage users
gamification is not just
50% of all innovation processes will be gamified by 2015-Gartner
Health
Enterprise
Education
Marketing/Advertising
Government
Finance
key categories
http://gsummit.com
Recency
Frequency
Duration
Virality
Ratings
engagement
Escore
motivation
STATUSACCESSPOWERSTUFF
Intrinsic vs Extrinsic: Where We Are
Progression to Mastery
weight watchers
Business Case!
Gamifying on the leading edge
The world’s top brands, agencies and startups are harnessing the power of gamification across a wide range of
industries
20 000 new jobs US/EU
gamifying the enterprise
1. Customer Engagement2. Employee Retention3. Training4. Solve Big Problems
Photo courtesy of echiner1 from Flickr
Nissan Leaf
Ford FocusToyota Prius
Automotive Gamification
Honda Insight
Rypple Feedback, Goals & 360 Employee Engagement
Target: the checkout speed game
Photo courtesy of dpstyles from Flickr
Solving Big Problems
The US Government is the biggest “funder” of gamification
America Competes: challenges (2010)
Reach for the Top (2009)
America’s Army (2002)
Make Life More Fun & Engaging
Find Out More
Workshops across the US and in 6+ countries
GSummit NYC Fall 2011
Gamification U
Consulting
Research, Writing
gamification and you
gabe zichermann@gzicherm
Gamification.Co
http://gsummit.com
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