gamification and you

gabe zichermann@gzicherm

Gamification.Co

Gabe Zichermann

Text

chair, Gamification Summit:gsummit.com

author “Game Based Marketing”“Gamification by Design”

editor gamification.co

advisor & mentor speaker, 25+ events/year

“Gamification is the new black”

why now?

People are Changing

51,000,000 millenials

"our largest competitor is Zynga"-Premal Shah, Kiva

The Competitive Landscape

There's no going back

Gamification is: the process of using game thinking and game mechanics to solve

problems and engage users

gamification is not just

50% of all innovation processes will be gamified by 2015-Gartner

Health

Enterprise

Education

Marketing/Advertising

Government

Finance

key categories

http://gsummit.com

Recency

Frequency

Duration

Virality

Ratings

engagement

Escore

motivation

STATUSACCESSPOWERSTUFF

Intrinsic vs Extrinsic: Where We Are

Progression to Mastery

weight watchers

Business Case!

Gamifying on the leading edge

The world’s top brands, agencies and startups are harnessing the power of gamification across a wide range of

industries

20 000 new jobs US/EU

gamifying the enterprise

1. Customer Engagement2. Employee Retention3. Training4. Solve Big Problems

Photo courtesy of echiner1 from Flickr

Nissan Leaf

Ford FocusToyota Prius

Automotive Gamification

Honda Insight

Rypple Feedback, Goals & 360 Employee Engagement

Target: the checkout speed game

Photo courtesy of dpstyles from Flickr

Solving Big Problems

The US Government is the biggest “funder” of gamification

America Competes: challenges (2010)

Reach for the Top (2009)

America’s Army (2002)

Make Life More Fun & Engaging

Find Out More

Workshops across the US and in 6+ countries

GSummit NYC Fall 2011

Gamification U

Consulting

Research, Writing

gamification and you

gabe zichermann@gzicherm

Gamification.Co

http://gsummit.com