Guide to Marathon Fundraising - by JustGiving, adapted by IsraelGives

Justgiving’sTop 10 fundraising tips(marathon edition)

Worried about reaching your target?

It’s OK - we’re here to help!

Follow our tips and you’ll have no worries…

Top 10 tips:

1. Think about your personal message – turn it into a story.

2. Put a video and extra photos on your page. Keep it up to date so people come back and send it to their friends.

3. Talk to your charity. Find out how your money will help them so you can tell your supporters.

4. Email people in groups and personalise your message. Get generous donations on your page first. Send the email around pay day!

5. Put your page address in your email signature. Use a donate badge.

6. Promote your page with social media tools like Facebook, Flickr and Twitter.

7. Give out your page address on cards - like Moo minicards.

8. Get your page featured in the local press. Send a press release to your local paper and radio station - include your page address.

9. Send fun reminder emails asking people to donate. Update your page and keep fundraising after the event.

10.Thank people - on your page, in an email, with a card, on your blog, Facebook or Twitter – make them feel good for supporting you!

1) Think about your personal message

Why are you running the marathon?

Why are you running the marathon for your charity?

How much effort are you putting in?

How long is 26.2 miles?

Is your personal message like this?

Or is it like this?

www.justgiving.com/alanwatkins

Are you telling your story?

http://flickr.com/photos/umjanedoan/496707576

Are you telling people why they should donate?

http://www.flickr.com/photos/goddess-arts/2929672944

2) A picture speaks a thousand words…

and a video speaks even more!

3) Talk to your charity

Find out how your money will help them and explain that to your friends and family

www.justgiving.com/sophiatolfree

Explain how the money will help on your page

Write about the charity

www.justgiving.com/billymckay

4) Don’t email the same message to everyone at once

http://www.flickr.com/photos/mrtopf/1541527579/

Email people in groups – parents first?

http://www.flickr.com/photos/unclebumpy/108780542/

Send a different one to friends…

http://www.flickr.com/photos/nubui/2373999868/

Use Facebook friend lists…

Oh, and think of when pay day is…

http://www.flickr.com/photos/superrabbit/319538167

5) Put your page address in your email signature

I’m running the Tel Aviv Marathon! Please sponsor me at www.telavivmarathon.org/mypage

…or link to your page with a Marathon badge

(coming soon – See www.telavivmarathon.org/badges)

So every email you send encourages people to donate!

6) Aha! Social media…

http://www.flickr.com/photos/dbarefoot/1814873464

Try Flickr

http://www.flickr.com/photos/27717319@N06/2581829969/

http://www.justgiving.com/simondeacon

Try Twitter…

http://twitter.com/bekibutton/statuses/1073997779

http://twitter.com/nickellison/statuses/1130745394

http://twitter.com/iwooty/statuses/1139569610

Widget in the wild… (and a great blog too)

http://www.marathonmitch.com/

7) Give out your page address on cards

Moo.com lets you put your own photos on the back…

…like this:

http://flickr.com/photos/fstorr/2202454676/

http://www.justgiving.com/francisstorr

Or, if you’re feeling skint…

…Print your page address on A4 paper and cut out slips!

8) Get your page featured in the local press

• Use our press release template: www.justgiving.com/tips

• Include your page address

• Add interesting facts – tell your story!

- Where are you from?

- What do you do?

- Is it your first marathon?

- Why are you running?

- Who are you running for?

…and on your local radio station too

9) Send fun reminder emails

• Say even a small donation helps

• Include a photo or video

•Make them laugh with training stories

• Tell them what you’re looking forward to

•…and what you’re not!

10) Manners cost nothing*… so say thank you

*as my Mum says

On your page…

www.justgiving.com/6legs3hearts2reasons

On your blog…

http://pinkandsmiley.blogspot.com

On On

Just by email…(or by snail mail!)

We’ve made a video to recap… Visit www.justgiving.com/londonmarathon and www.justgiving.com/blog

Follow us: twitter.com/justgiving

And good luck!

www.flickr.com/photos/justgiving/2655815442