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Creating Facebook ads that work for you and get clicks.
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How to create a Facebook ad that works!
By: Kim Hodgson – Schipul The Web Marketing Companywww.facebook.com/inkoluv
khodgson@schipul.com
What we will cover:
• Facebook ads vs. Google ads• Designing your ad to convert• Targeting your ad• When keywords are good and when they are bad• Testing your ads• Tweaking your ad campaign and pricing
Facebook ads vs. Google ads
Facebook ads
Google ads
What the difference?
Designing your ad
Little space, little time! MAKE EVERY WORD COUNT!
Where do you want to send folks?
Send them to a landing page or somewhere on FB.
The TITLE is key
You have 25 characters to grab attention and offer some VALUE to the viewer
Ad one: what’s the value? Ad two: clear value!
The IMAGE backs the title
Ad shown on my personal profile
The BODY supports everything else
Children’s Museum of Houston ad featuring Santa at the museum.
Targeting your ad
Decide how targeted you want your ad to be.
Keywords can be good and bad
GOOD: Keywords target specific groups
BAD: Present missed opportunity based on user profile information
www.facebook.com/tonychacheres
Create a campaign and set pricing
www.facebook.com/tonychacheres
Questions?
www.facebook.com/tonychachereswww.flickr.com/photos/naztrida/2862505972/
Thank you!
www.facebook.com/tonychacheres
By: Kim Hodgson Schipul The Web Marketing Company
www.facebook.com/inkoluvkhodgson@schipul.com
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