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E-books - digital versions E-books - digital versions of print supplementsof print supplements
John BakerJohn BakerGlobal editor – custom publishingTel: +44 20 8652 3153Tel: +44 20 8652 3153Email: john.baker@icis.comEmail: john.baker@icis.com
Summary of benefits• Digital reproduction of print publication• Enhanced interaction with reader• Free access via web sites and email• Potential global audience of 250,000+ unique visitors • to ICIS web sites every month
What are e-books?
Why produce them?
How and where can people access them?
What is the potential audience of readers
What are they?• Digital version of a print publication• Both editorial and advertising are reproduced• Created using the same PDF files as the print version• Need not be an exact replica of the print version…
opportunity for enhancements
What are the benefits?• Key benefit is that they can be viewed by a much greater
audience than the print version• Only limitation to distribution is access to the internet or
email• Content is enhanced to improve interaction with the
reader
• Position yourself as ‘leading edge’ in your
communication methods to the industry
Other benefits• Searchable content• You can add links from editorial or adverts• Link to website pages• Articles that were cut or shortened can be added to the
digital version
The web site address on the advert is made ‘live’ sothat the reader can clickthrough
Promotion by ICIS• Links and banner adverts on publisher’s websites• Archived for one year• Email distribution• Your customer lists• Internal staff lists• Links on your company website
Other benefits• Readers can download it to view offline• Can be password protected or free access• We will make them free access for any reader • We can tell how many people have read the digital
version• …as well as how many times readers have clicked
through to any of the links that have been added
Who sees the e-book?• ICIS publications subscribers
• www.icischemicalbusiness.com• Visitors to ICIS.com• ICIS news subscribers• ICIS search users• …plus users of all other content on ICIS.com
Geographic split of visitors
Europe 36%
North America 26%
Asia 24%
South & Central America 6%
Africa 4%
Middle East 3%
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