Internet of Things meets UX #Flipthinking - Globant San Francisco 2014

Globant Today

Employees+3,300 MARCH 2014

Highlights

Selected Clients

History

2006 Signed Google

2009 Studios introduced

2014 Listed on NYSE

Founded 2003

Riverwood Capital and 2008 FTV Capital invested

WPP invested 2012

Emerging technologies create a HUGE opportunity

Big Data

Mobile

Cloud Computing

Internet of things

Social

WearablesGamification

These technology revolutions have unlocked many new ways for companies to connect with customers.

Our Studios: deep expertise

Unzipping the PotentialWearables & Internet of things

We are only beginning to tap into the vast potential of Wearables and IoT.The pure applications are limitless, but finding the right opportunities is no easy task.

AT THE FOREFRONT

Internet of things WearableBig data

Open source hardware

MobileUser

experience

Innovation

Engineering

Infrastructure

WEARABLES

INTERNET OF THINGS

Embedded Computing

Wearable > Big Data < Internet of Things

Data Integration

Data Architecture

Data Viz & Discovery

THINGS WITH NETWORKED SENSORS

DATA STORES

ANALYTIC ENGINES

At rest Active

Data

Models/analyses

Text

Videos Images

Human/ machine learning

Services/ cloud

Feedback and controlCommands and requests

Models /analyses

Iterate

Report statesInternal states/ external status

■ Prospect profiling■ Customer targeting■ Selective marketing■ Attrition identification■ Career path■ Employee productivity tools

■ Fraud detection■ Anti money laundry■ Credit scoring

Monetizing the data

■ Targeted digital marketing■ Client profiling■ Identify new business

opportunities.■ Contextualization and

content personalization■ Brand positioning

Revenue generation Cost savings/ optimization Compliance & regulatory alignment

■ Digital marketing■ Client profiling■ Identify new business

opportunities

Risk reduction

Bluetooth Low Energy (BLE) beacons are small enough to be located anywhere.

The server uses these micro-location trigger IDs to tell either the mobile device or another system to perform a contextual action designed by the business owner.

iBeacons

iBeacons - Intelligent Store Lighting

1 User chooses color preference and shopping list

2 Intelligent lighting + Beacons identify the user and turn on a spot light with the user preferred color in the shelf containing the product of choice

3 Beacons guide user inside the store

4 Preferred products are spotted by intelligent lighting on user proximity

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● Provide personalized attention on arrival

● Proximity marketing and promotions

● Area related content

● Extend play experience to mobile devices

● Reporting on occupancy and usage monitoring

iBeacons - Experience on Casino Floor

Fraud prevention

La sesión con el asesor comienza en

15 min.

Escritorio 4

Ver mapa

Personalization

Resource usage dashboard

Light LocationTemp

Measuring light, motion, temperature and more

Motion

The sensors are limitless

Jpeg camera

Fingerprint sensor

Microphone Temperature sensor

Contact sensors

Our Example

We wanted to look at exposure to motion, and see if we could start tracking the data

1. Get your hardware 2. Get a Google Analytics account

3. Implement some code

Our Example

How do you set it up?

Our Example

Build a tool to detect motion

Cat5 or Wifi

Raspberry Pi Flash Card

Motion Sensor

3 Jumper wires

Breadboard

Cobbler

Register a Universal Analytics account

■ Get into Google Analytics

■ Create an account and select a property that you want to manage

■ You’ll get a key that you’ll need to use for the future

■ You need some python code (we copied from a blog)

■ You need the universal key from Google

■ Write the code to Raspberry Pi

Our Example

Potential Use Cases

■ Retail sales environment (Best Buy, Walmart, etc.)

■ Conferences and exhibits■ Automotive dealerships■ Grocery stores (looking at traffic by

product)

What else can you do with the data?

Unlimited applications for wearables, iBeacons and other technologies

Cost effective so technology can be applied without significant capital expenditure

Challenges include identifying relevant use cases for B2B and addressing potential consumer privacy concerns

Finding the right opportunities for us as researchers need further development

Extensive opportunities for passive measurement of consumer behavior that can be linked to survey or sales data

In Conclusion

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3 Fundamental principles to approach experience design

1. Context is kingThere is an unspoken insight behind the context

Behavior PatternsLook out for behavior patterns and match that with clear user needs.

MarketTrendsObserve the market and understand what new business models are out there.

ResearchToolsUse all the tools that you have in your power to understand your audience

2. Perfection is a processEvolution is the key to a successful product

Fail EarlyPut your design in front of people as soon as possible

Iteration & DesignGet feedback and iterate many times, this will make your design stronger

Measure theExperiencePut metrics behind your design and let that drive your desicions

3. Remove confusionComplexity is part of our life, make peace with it

Simple is not the goalUnderstand that complexity is part of life, and look for contextual solutions

DesignPatternsWork with conventions and design patterns, when you know the rules, you can break them.

Make it RelevantRemember to understand the contexts and

Empathyor how to care for what you do

INNOVATIONUSER EXPERIENCE STUDIO

Be aware of context

Observe behavior, understand conventions, user your time to drill down on activities and context oriented reserach.

Iterate till you get it

Iteration is a powerfull tool. Don’t expect to get it right in the first try, don’t wait till the end to show your results, iterate, fail early and progress soon.

Remove the confusion

Simplicity is not the goal, clarity is the goal. Remember, it can be complex and still be relevant and a pleasent experience.

Be empathic

Put your self in the shoes of your users, your client, your team, your developers, the technology, make your self available for conversation and evolution, it will make a world of diference.