Israel 2010

Link Building. Some Secret Sauce.

Dixon Jones

Receptional• We are getting old• We joined some clubs• We’ve got badges• We’ve got bigger mouths

than most• We’re Internet marketing

consultants with a good track record

Majestic SEO• Second largest map of links

on the web after Google• 890 BILLION URLS indexed• Can analyze back-links by:

– Anchor– Strength– Domain or URL– Link Type– Date found– Much more

Some theory. Mainly Just Actionable ideas

• Link reclamation• My methodology for analyzing competitors• Targeting link intersects• Social Media links• Prioritizing tasks• The short URL dilemma• Free link

Link reclamation

• Coolest new trick in the book

Step 1: Find all URLs with links

(Links to your site)

Step 3: Check Header Response

The result: Free link juice

86 potential links

Analyzing Competitors

Targeting Link Intersects• Three Tools:

– MajesticSEO & Excel– Linkscape– HubFinder

Who says Social Media links don’t count towards SEO?

Prioritizing tasks

The Short URL dilemma

• No anchor text• No ownership• No control

– Consider getting your own script

Lastly a Free Link• I’ll do a blog post about this presentation and

link to any attendee giving me their card as long as it has a web address

(ONE follow up email only. I promise)

Thank YouDixon Jones

I’m not hard to find…• Receptional.com/newsroom• Dixonjones.com/rss• Twitter.com/Dixon_Jones• Facebook & LinkedIn as “Dixon Jones”• Webmasterworld as “Receptional”