Link Building. Some Secret Sauce.

Dixon Jones

Receptional• We are getting old• We joined some clubs• We’ve got badges• We’ve got bigger mouths

than most• We’re Internet marketing

consultants with a good track record

Majestic SEO• Second largest map of links

on the web after Google• 890 BILLION URLS indexed• Can analyze back-links by:

– Anchor– Strength– Domain or URL– Link Type– Date found– Much more

Some theory. Mainly Just Actionable ideas

• Link reclamation• My methodology for analyzing competitors• Targeting link intersects• Social Media links• Prioritizing tasks• The short URL dilemma• Free link

Link reclamation

• Coolest new trick in the book

Step 1: Find all URLs with links

(Links to your site)

Step 3: Check Header Response

The result: Free link juice

86 potential links

Analyzing Competitors

Targeting Link Intersects• Three Tools:

– MajesticSEO & Excel– Linkscape– HubFinder

Who says Social Media links don’t count towards SEO?

Prioritizing tasks

The Short URL dilemma

• No anchor text• No ownership• No control

– Consider getting your own script

Lastly a Free Link• I’ll do a blog post about this presentation and

link to any attendee giving me their card as long as it has a web address

(ONE follow up email only. I promise)

Thank YouDixon Jones

I’m not hard to find…• Receptional.com/newsroom• Dixonjones.com/rss• Twitter.com/Dixon_Jones• Facebook & LinkedIn as “Dixon Jones”• Webmasterworld as “Receptional”