Itb breaking the cages social media introduction_20111022

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22 October 2011

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What do you think…when you hear social media?

What’s social media?

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Definitions

Social media are primarily Internet‐based tools for sharing and discussing information 

among human beings (econsultancy.com)

Social media is the use of web‐basedand mobile technologies to turn communication into interactive 

dialogue (Wikipedia)

A good way to think about social media is that all of  this is actually just about 

being human beings. (iCrossing)

Social media is a two‐way street that gives you the 

ability to communicate (webtrend.abo

ut.com)

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Social Media is aCONVERSATION

supported by online tools

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Is Social Media new?

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BASIC FORMSSocial

Networks

Blogs

Wikis

PodcastForums

ContentCommunities

Micro‐blogging

SOCIAL MEDIA

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BASIC FORMSSOCIAL NETWORKS

‐ A web‐based services that allowed people to join, usually create a profile and then build a network by connecting to friends and contacts in the network, or by inviting real‐world contacts and friends to join the social network.

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BASIC FORMSBLOGS

‐is an online journal where the entries are published with the most recent first.

‐‐ Features: Tone, Topic, Links and Trackbacks, Comment, Subscription.

Some of the main kinds of blogs:

Personal blogsPolitical blogs Business blogs‘Almost media’ blogsMainstream media blogs

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… allow people to contribute or edit content on them.

Some examples of Wikis:

BASIC FORMSWIKIS

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… are audio or video files that are published on the internet and that users can subscribe to

BASIC FORMSPODCASTS

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… are the longest established form of online social media.

… good places to find and engage in a variety of detailed discussions.

BASIC FORMSFORUMS

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… like social networks but they are focused on sharing a particular type of content.

BASIC FORMSCONTENT COMMUNITY

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… is tool that combines elements of blogging with instant messaging and social networking.

BASIC FORMSMICRO-BLOGGING

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marketingsocial media

overview

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Marketing

Digital Marketing

Online Marketing

Social Media

Social Media is a part of marketing strategy.

It needs a strategy, too

Roles of Social Media

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Rules of Social Media

Social Media Rules

Connection

Participation

Conversation

Community

Listen to the market

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Social Media 2011 facts and figure

THANK YOU

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