LinkedIn usability tips

Connect, Promote, Engage10 essential minutes a day

Table of Contents1. LinkedIn Overview – why it’s important2. Quick Profile set-up3. Advanced Search4. Connect5. Promote 6. Engage7. Maximize the value of LinkedIn (extra credit)8. LinkedIn as a 10 min a day dashboard9. LinkedIn Paid Services, Cost and Benefits10. LinkedIn as a 10 min a day dashboard

OverviewWhat the service

industry really sells is trust

Trust is built on relationships

LinkedIn reinforces relationships by tracking what is professionally important to our target audience

At a glance: See what our connections

are authoring, recommending, or being featured

Research target audience Be accessible

Another way to contact Referrals: a reason to

contact Easy to find (SEO)

“LinkedIn has over 100 Million Members”

-Paul Anderson, Prolango

Quick SetupAdd picture, current

employer, post update, experience summary

Ask/Write Referrals Join Groups

Advanced Search

Review:

ConnectSearch Company;Matches appear in your 1st, 2nd, and 3rd degree network.

Search for Facilities Manager, or request an intro from your network.

Or send an InMail.

Connect continued..Some websites list team members on their

“About Us” page.

Are they on LinkedIn?

Are they linked to someone in my network?

Do I recognize who wrote their referrals?

Connect cont..Degrees of separationSeattle’s network has 2.5 degrees of

separation7 degrees of separation

suggests that everyone on the planet is connected by 6

acquaintances.

The *theory was first proposed in 1929 by the Hungarian writer Frigyes Karinthy in a short story called "Chains."

Promote: Share the loveShowcase

capabilities:

-Proposals-

Presentations

-CAD drawings

-PR articles

Box.net widget allows you upload

docs to your LinkedIn profile

Groups: View group members in my profile.

Engage: Be visible as an expert

Initiate/ respond to discussionsWrite referrals Summarize and share really good info (go easy on

reposting)Respond to LinkedIn Answers

Best answers are voted for, increasing visibility – and credibility - to your LinkedIn profile.

LinkedIn as a dashboard Join relevant groups

If you wish to hide posts from your profile page

Scan industry news (from “More” tab)

View local networking events attendee list

LinkedIn Paid Services & Benefits Open network (bypass $10 charge per InMail

sent to anyone you wish to contact who is not in your network)

InMail guarantees a response or refunds $10

icon tells others you are a premium member

icon tells others you are a job seeker

See who’s viewed your profile (more than 5)

Access key words used to find your profile

Promotes your profile to top search results