Mbug Melbourne Presentation April2012

Social BusinessHow to keep your business relevant to your employees and the market.

Coaching.

Reporting.

Account Services.

Social Media Monitoring.

Over 40 percent of the companies that were at the

top of the Fortune 500 in 2000 were no longer there

in 2010

Over 70 percent of Fortune 1000 companies will turnover from 2003 to 2013. In other words, over 3/4 of the existing captains

of industry will fall from their thrones.

Nathan Furr – Forbes.comWhy? Because they failed to be entrepreneurial.

China India

USA

845 Million users globally

Over 50% log in daily

Almost 50% of users access via mobile

China India

USA

Average 340 Million Tweets per day

12 times as many searches as Tweets

140 Million Users

China India

USA

Average 340 Million Tweets per day12 times as many searches as Tweets

48 Hours of Content Uploaded EVERY MINUTE

Nearly 8 years worth of content up loaded EVERY DAY!

Over 700 billion playbacks in 2010

China India

USA

Average 340 Million Tweets per day12 times as many searches as Tweets

200,000,000 Blogs

48 Hours of Content Uploaded EVERY MINUTE

China India

USA

Average 340 Million Tweets per day12 times as many searches as Tweets

200,000,000 Blogs

48 Hours of Content Uploaded EVERY MINUTE150 Million Members

3 Million Members in Australia Average age 38 Average Income USD$110k

China India

USA

Average 340 Million Tweets per day12 times as many searches as Tweets

200,000,000 Blogs

48 Hours of Content Uploaded EVERY MINUTE

Millions of Forums

Content is everywhereand everythingContent is everywhere

and everything

The reality is that most executives don’t use social networks. And, to be honest, most don’t read their own emails..

Each day staff will spend an average of 2 work hours

searching for information

onlineCisco Study

• Company (segments)

• Competitors

• Industry

• Clients

• Key external influencers (Gov)

Coaching.

Reporting.

Account Services.

Social Media Monitoring.

Data pick

• LinkedIn Group updates on industry information

• Industry Experts Blog alerts

• Twitter search for company and competitor

RELEVANT

REAL TIME

REACH THE ENTERPRISE

Information to a SP community

Competitor Information

Industry information

? ?

Imagine if Sharepoint could make sense of my desktop and serve data to me that could change the way I approach my work,

innovate and interact with my peers, clients and competitors…

Client information

Why.• 65% social networking made their colleagues and

themselves more efficient workers.• 45% found that it gave them more ideas and

made them more creative.• 38% found that social networking helped them to

gain knowledge and come up with solutions to problems.

• 36% reported that social networking sitesallowed them to collect knowledge about consumers, competitors and their industry

Information to a SP community

Competitor Information

Industry information

PERSONAL INTERESTS

Client information

I love the NRL (particularly the Roosters)

I am an aerobics instructor and interested in anything fitness related

I am a vegetarian

• Communicates to Employees that they are valued

• Brings a personal approach to the Enterprise

• Helps drive HR initiatives – you know what makes your Employees tick

• Increases engagement on intranet to bring awareness to important internal communications

• Decreases the amount of time Employees will waste searching for information that interests them

Discover more about Social Business.www.buzznumbershq.com/sharethebuzz

Coaching.

Reporting.

Account Services.

Social Media Monitoring.

Stay in touch with me!Jess Whittaker:

E: jess@buzznumbershq.comP: +61 2 9008 1114W: www.buzznumbershq.comT: @jessdoubleya

Extra links and information

• http://computer.howstuffworks.com/internet/social-networking/information/social-networks-and-job-productivity.htm

• http://business.salary.com/why-how-your-employees-are-wasting-time-at-work/

Amount of time on non work related sites

• 64 percent said they visit non-work related websites

• Men (69%) waste more time than woman (64%) • Thirty-nine percent of the people who took our

survey said they spend a mere 1 hour a week or less on non-work related items. That’s followed by 29 percent who spend up to 2 hours a week wasting time on the computer at work, and 21 percent who waste up to 5 hours a week. Only 3 percent of respondents spend 10 hours or more on personal tasks while at work in a given week.

Wasting time at work…

• Only 18 percent of those surveyed listed the Internet as a time-waster. The biggest waste of time, according to 47 percent of our respondents, is having to attend too many meetings. That's followed by dealing with office politics (43 percent), fixing other peoples' mistakes (37 percent), coping with annoying coworkers (36 percent), busy work (22 percent) and returning an abundance of work emails (20 percent). Dealing with bosses came in last at a mere 14 percent.

New Generation and SM in the workplace

• Refuse to work in a job denying them access to social media or would attempt to "sidestep" the rule. One in three ranked social media access on the job as more important than salary