Merchants of cool (1)

MERCHANTS OF COOL

Gabriel IriasDiana Jang

April 15th, 2013

Ralph Lauren

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Ralph Lauren

No slogan Professional-looking Elegant Dressed formally Varies from all ages Mood: serious

Abercrombie & Fitch

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Abercrombie & Fitch

Slogan: “Casual Luxury” Models are young and use sexual

image Male models are usually without

shirts Colors that are used are mostly

black and white Mood: sexy

Basically, sex sells.

Our Opinions on the tactics and techniques of the marketing media It has gone too far. Teenagers are being exposed more

and more to sexuality and violence.

This causes the teens to believe that in order to be cool they have to be like the medias that are shown.