View
486
Download
0
Category
Tags:
Preview:
DESCRIPTION
Citation preview
Mobile Marketing 101
Todd MarksPresident & CEO
todd.marks@mindgrub.com@mindgrub
Social Media Marketing
Social Media Marketing is an engagement with online communities to generate exposure, opportunity and sales. 1
1 en.wikipedia.org/wiki/Social_media_marketing
4
Social Media Marketing :: Methodology
A Good Social Media Marketing Campaign: Is much more then just having Facebook and Twitter Pages Identifies the breadth of social and news sites where users are spending their time for a particular project Targets the key sites for maximum ROI Publishes content to the key sites using existing workflows Embraces the use of Widgets & Facebook Apps Updates content via RSS feeds and site APIs Includes Reporting and Metrics
5
Social Media Marketing :: Methodology
A Good Social Media Marketing is best for: B2C Product Sales Word of Mouth Sales
Social Media Marketing is difficult to assess ROI for traditional B2B Sales.
6
Social Media ROI
Social Media Integration is not free, it takes:
People Technology Time
7
Social Media ROI
Social Media Integration is a very creative, inexpensive and profitable way to build those relationships. The process of Social Media integration happens in sequence:
8
Social Media Steps Measure to ROI
1) Establish - a Baseline to measure resultsLasikPlus Current
No. of Surgeries per month: (provided by LasikPlus)Twitter Followers: 199Facebook Followers: 2,606
9
Social Media Steps Measure to ROI
2) Create – An activity TimelineCreate time lines of all activity to compare
ActivitesSocial DataWeb dataTransactions
10
Social Media Steps Measure to ROI
3) Monitor - Sales RevenueAfter starting a campaign you must measure:
How often customers make transactions.How many customers you are reaching.How much customers are spending.
11
Social Media Steps Measure to ROI
ROI =Cost of Investment
(Gain from Investment - Cost of Investment)
Best Practices
14
Social Media Success - Old Spice
According to Nielsen, sales of Old Spice Body Wash rose 11 percent from in February - when the original Old Spice campaign started . Yet during the month of July and the YouTube campaign, sales rose 107 percent.
The personalized video responses were more popular than President Obama’s Victory Speech, & President Bush Dodging Shoes, and Susan Boyle.
Campaign worked well because it spoke directly to the consumer.
15
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
16
Social Media Examples :: Publication Options
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
Even Facebook is more then just “company” and “group” pages:
17
Facebook Apps
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
18
YouTube
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
19
Social Media Examples :: Twitter
Twitter is difficult for B2B, Easier for B2C, but its allAbout engagement andConversion.
20
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
21
Get Them To The Contact Wall
Drive users to landingPages and contact wallsAnd get them into yourCRM.
Case Studies
23
Case Study :: GoEnglish.me
24
Case Study :: Caps Slapstick
25
iPad Applications : GEICO Glovebox
28
Social Media Marketing Process
Mobile Market Trends
30
• Mobile Market Trends• Customer Support• Data Visualization• Mobile Advertising• User Generated Content• Dawn of the Social
Consumer
Mobile Trends, Technology & Channels
• Location Based Services• Augmented Reality• Game Dynamics• Artificial Intelligence• Tablets• The Development
Process
31
Growth of the Gadget
http://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en
32
Tablets Entered The Enterprises in 2011
33
Top Free Apps
Mobile Advertising
35
Mobile Ad Frameworks
Google AdSenseMillennial MediaiAdAdMobBrightrollGreystripeInMobiJumptapMdotMSAY Media ZestADZ
36
Case Study :: KPSS Salesman App
The Social Consumer
38
•Tweet…. ReTweet•Like•Share•Check-in•Group Buy•QR Code Scan•RFID•Augmented Reality(Nov 3, 2010, Fast Company)
The Dawn of the Social Consumer
39
2010 Yelp :: Augmented Reality
40
The Dawn of the Social Consumer
42
Case Study: GEICO Tailgate
43
Case Study: GEICO Tailgate
Game Dynamics
45
Mobile Gaming :: RESCUE Jump
46
Case Study :: Escape From Detention
47
Case Study : Scuba Adventures
Questions?
Todd MarksPresident & CEO
todd.marks@mindgrub.com@mindgrub
Recommended