QR Codes and

Mobile Marketing

101

Where is your advertising dollar going?

• TV• Radio• Print• Direct Mail• Coupon Books• Phone Books

How do your customers communicate?

How do your competitors communicate?

“Smart Phone sales to surpass computers by 2012”

Source: Morgan Stanley

“By 2013, mobile phones will overtake PCs as the most common web access device worldwide.”

Source: Merrill Lynch

“In 2011, more than 85% of the handsets shipped globally are expected to include a browser.”

Source: Focus.com

Questions about QR Codes?1 in 4 Americans have a smart phone!

QR-code scanning rose a whopping

1,200% from July to December 2010.

Generators/scannersiPhoneQR Appi-nigma

Tap ReaderQR Scanner

QR Reader for iPhone

AndroidQR Droidi-nigma

Periodic DroidCam CardScanLife

BlackberryQR Code Scanner Pro

i-nigmaScanLife

QR Code ReaderCertainTeed

OnlineKaywaBit.ly

Goog.leZXing Project

BeQRiousDelivr

Customized QR Codes

Because you’re not just another pretty face.

Face It!Social Media Marketing

Microsoft Tags

Endless ApplicationsEmail

Blog Posts

Messages and images

Installation instructions

Sources for replacement parts and service

Directions to your business

Online ticket purchase page

Coupons and special offers

Complementary products and services

Free mp3 downloads Customer feedback forms

Virtual Home Tours

Real Estate Information

Product Information

Restaurant Menu

Facebook Like Button

Where to use your QR CodesBusiness cards

Brochures and other marketing materialsNewspaper adsReal Estate signs

The sides of trucks and trailersProduct tags and packaging

Convention and event nametagsRestaurant menusEvent ticket stubs

Point-of-sale receipts

Mobile Is On The Move!

Text MissedItByThatMuch to 98765

The Magic of Mobile3 weeks 0.5-1%

3 days 5-15%

4 minutes 90-97%

Response rate of 25%

Direct mail

Email

Text Messaging

How Does Mobile Work?Customer texts Keyword to Shortcode

Customer information is collected in application

Customer is automatically welcomed with custom greeting

Messages are sent back to Customer

Customer is updated on events, coupons, reminders, etc

Shortcode: 69302 or 99000

Keyword: pcbestsushiluxhomesnpcfaceitourjunepromo

Message: specialoffer 2for1specialoffer freeappyspecialofferkidseatsfree

Definitions

Manage your contacts with Distribution Lists

Text Keyword summerclass with message

to 99000

yoga

spin

swim

Text, email, and/or instant

message customers

who are only interested in a specific class

FeaturesReminders

Mobile CouponsMobile VotingText to Screen

Multi-media (Picture/Video) Messaging

Voice BroadcastEmail

eCardsShuffle Responses

How can I use mobile?New shipments and big sales

On-the-spot special offersRespond with property’s info and virtual tour

Event informationLast minute reminders

VIP giveawaysCancellations/Updates

Fund RaisingBreaking News

Appointment reminders

Face it …Social Media Marketing

Media Channel AnalysisProfile Creation and DevelopmentSite Maintenance and Monitoring

Mobile MarketingQR Codes

Reputation MonitoringTraining

Ghost WritingPoint of Purchase Displays

Strategic Planning and PartnershipCreative – Insightful

Personal - Professional - Proactive