Mobile Mojo 2: The Mojo Strikes Back

January 19, 2012 // PRSA Greater Fort Lauderdale Chapter

@davefletcher // TheMechanism.com

Dave Fletcher

@davefletcher

#mobilemojo

@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter

A Brand-FocusedDigital Agency

We demystify and guide the use of technology so that it can be used

strategically by our clients

Founded inAugust 2001

Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama

“Computer makers like Apple need to get into phones...”

Stephen BakerMAY 16, 2001 The Wireless Web, with Strings Attached

Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama

Maximizing Your Mobile Mojo

PART II

PART IIThe Mojo Strikes Back

What do YouCarry With You?

Keys,Money,

Mobile Phone.

http://www.youtube.com/watch?v=R6qxqoi__lk

http://www.youtube.com/watch?v=M5ZcaWcdgKE

NFCNear-field Communications

http://www.youtube.com/watch?v=Y80tSc1b8UI

http://www.youtube.com/watch?v=sjXFOHzt6b4

http://www.youtube.com/watch?v=L_ORpi4OOt0

Money,

Phone,

Camera,

Video Recorder,

Music,

Calendar,

Email,

Social Media,

Shopping,

etc...

Headlines

Monday 10/10

Tuesday 10/11

Wednesday 10/12

“It’s been my goal, to provide reliable real-time communications around the world. We did not deliver on that goal this week. Not even close.”

Mike LazaridisRIM founder and co-CEO

Oct 2011 Nov 2011 Dec 2011

38.8 44.5

61.648.7 46.9

7.76.4

RIM Android iOS

http://techcrunch.com/2012/01/18/among-new-smartphone-adopters-ios-share-rises-while-android-declines/

New Smartpone Buyers Oct 2011-Dec 2011

Best phone of CES 2012: Nokia Lumia 900

http://events.apple.com.edgesuite.net/1201oihbafvpihboijhpihbasdouhbasv/

event/index.html

Mobile Mojo is Understanding

the Current Mobile Landscape

In 2009, 60% of the humans on earth are reported by the UN

to possess a cellular telephone

75% of those humans are in developing countries

http://www.tgdaily.com/trendwatch-features/41586-60-of-worlds-

population-now-has-cell-phone-highest-ever

Of the World’s 4 Billion Mobile Phones 1/4 used today are Smartphones

3 Billion are SMS Enabled

Everyone Doesn’t Havea Smartphone

96.5% of Global MobileUsers don’t have

an iPhone

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

Smartphones and Tablets Drive Nearly 7% of Total U.S. Digital Traffic

80% of all tablet traffic in the U.S. comes from iPads

4Q10 1Q11 2Q11 3Q11

HP Acer Dell Lenovo Apple

Global Computer Share

Source: IDC, Applehttp://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/

4Q10 1Q11 2Q11 3Q11

HP Acer Dell Lenovo Apple

Global Computer Share

Source: IDC, Applehttp://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/

iOS Android QNX MeeGo WebOS

2010 2011 2012 2015

Worldwide Sales of Tablets

Source: Gartnerhttp://www.gartner.com/it/page.jsp?id=1626414

Samsung LG Motorola Apple RIM

April-11 July-11

Source: comScore MobiLensTotal U.S. Smartphone Subscribers Ages 13+

Top Smartphone Manufacturers Global

Apple HTC RIM Samsung Motorola

Aug-Oct 11

Source: NielsenTotal U.S. Smartphone Subscribers Ages 13+

Top Smartphone Manufacturers US

315 Million People living in the U.S.

327.6 Million Active Mobile Devices

Out of the 6 billion people on the planet, 4.8 billion have a mobile phone.

http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/

Out of the 6 billion people on the planet, 4.8 billion have a mobile phone.

Only 4.2 billion own a toothbrush.

http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/

Happy Brushing

How do you OptimizeYour Mobile Sitefor all Phones?

Simplify

How do I Convert Mobile Visitors into Loyal Customers?

Provide Content Designed and Delivered

Specifically for them

is your Audience?

are they accessing your content?

do they need?

Should my Company Produce a Mobile App

or a Mobile Website First?

Depends

83% of all smartphone application downloaders use Android or Apple iOS smartphone devices

They mostly discover apps by searching the top app stores and relying on recommendations.

http://www.nielsen.com/

Mobile Website

Moble App

Mobile App

More Control over Device

Can be Used Offline

Monetize

Mobile Website

Control of Device is Catching up

Arguably Quicker to Build

Universal Design(on modern smartphones)

Malkin PropertiesMOBILE REDIRECT

is your Audience?

do they need?

October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL

My Morning JacketMOBILE APP

October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL

is your Audience?

do they need?

If Not You, Who?RESPONSIVE DESIGN

is your Audience?

do they need?

Mobile Mojo Helps You to

Predict the Future

Technically Savvy Audience is getting olderhttp://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php

http://www.youtube.com/watch?v=7i1NYVaYv8g

http://www.youtube.com/watch?v=aXV-yaFmQNk

THANK YOU!

@davefletcher

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