Monetizing your Event Technology

Monetizing your Event Technology

Agenda

Why?

Event tech can bring in more, higher-paying sponsorship and participation opportunities

Where?

The range of opportunities across event solutions

How?

Empowering your sales teams to sell the opportunities

WHY? Event tech can bring in more, higher-paying sponsorship and participation

opportunities

Offer more value to your Stakeholders

Clicks, Impressions, Opens

Who has viewed their profile &

downloaded their content (types of

people/list of contacts)

Declared

CapturedInferred

Highly

targeted

WHERE? The range of opportunities

across event solutions

The Increased Opportunities

Enhanced Exhibitor/Company Listing• Give them the chance to get

an upper hand against competitors

• Offer highlighted longer profiles, products, more downloadables

Loading Screen and Home Screen• Prime location, when the

app is opened, the higher paying sponsor can be featured

The Increased Opportunities

Email Marketing• Straight to attendees’ inbox• Can be targeted by interest,

category and location to give the best results

• Your sponsors can be displayed as a recommendation to relevant attendees

Networking Emails• Promote sponsors’ news and

information when signing into a session

• Add sponsor logos to networking emails sent between attendees

The Increased OpportunitiesPush Messaging• Send to the users’ mobile

phone and desktop web portal inbox

• Notification pops up on their screen

• Send to targeted audiences

Gamification • Sponsor games and contests,

with a prize to increase interaction

• Use a Treasure/Scavenger Hunt to send attendees to sponsors’ booths to enter the competition

• Track all interaction

The Increased Opportunities

On your Event Map (Portal and Mobile App• Sponsors can appear on the

venue page• Sponsor logos can be added to

both booths and exhibition zones with their brand colours

On-Site Event App Support• Give your sponsors a chance to

feature on the booth and on touch-screens that demonstrate the app and portal

Transactional Opportunities

Set up Meetings for SponsorsSend Meeting Requests for your SponsorsSupply Sponsors with Meeting Credits so that they can set up a certain amount of meetings before they attend your event

Coming Soon…….

Geo Ring Fencing• Each zone of the exhibition or event

floor could be sponsored by an exhibitor • Attendees entering the zone could be

pushed information to encourage a visit to the sponsor’s stand

HOW?Empowering your sales teams to

sell the opportunities

Tips to Empowering your Sales Team

Sell Early• Before the app is live

Create Sponsorship Packages – • Basic Listing, Enhanced Listing, Bronze (extra opportunities

through gamification), Silver (include banners), Gold (home page banners, loading screens, push message & email sponsoring)

More than one Sponsor with the Package types above• Enhanced Listing – Unlimited• Bronze – 5• Silver – 3• Gold - 1

Use the Right Statistics• Demonstrate the reach of your event app and web portal.• Typically the percentage of attendees using our solution is:

Expos

40%-60%

Conferences

60%-80%

Corporate

90%-100%

Tips to Empowering your Sales Team

Tips to Empowering your Sales Team

Let them know WHO will be using it• From our experience there are five types of attendee:

Tell them WHY your attendees will use the event tech:

Tips to Empowering your Sales Team

Planning attendance on the web before the event: • Sending messages• Setting up meetings• Choosing exhibitors to

see• Sessions to attend

Mobile App on the go: • Finding their way around• Making Notes• Checking Schedule

Our Top Tip to Sponsorship

Make a list of your top exhibitors/partners to target with SponsorshipThose who are visibly focusing on mobile marketing as they will be more interested in mobile brand recognition

We’d love to hear from you!