ProkatVsego presentation for #sctest 9.0

Rent & lease everything worldwide

www.prokatvsego.comwww.prokatvsego.com.ua

www.prokatvsego.ru

The Idea

www.prokatvsego.com

• Somebody likes buying stuff

The Idea

www.prokatvsego.com

• Somebody likes buying stuff• Others don’t want to buy… because:

The Idea • Somebody likes buying stuff• Others don’t want to buy… because:

— they need the stuff temporary

www.prokatvsego.com

The Idea • Somebody likes buying stuff• Others don’t want to buy… because:

— they need the stuff temporary— they don’t have money to buy the stuff

www.prokatvsego.com

The Idea • Somebody likes buying stuff• Others don’t want to buy… because:

— they need the stuff temporary— they don’t have money to buy the stuff— they don’t want to spend much money to buy the stuff

www.prokatvsego.com

The Idea • Somebody likes buying stuff• Others don’t want to buy… because:

— they need the stuff temporary— they don’t have money to buy the stuff— they don’t want to spend much money to buy the stuff — they need something while traveling

www.prokatvsego.com

The Idea • Somebody likes buying stuff• Others don’t want to buy… because:

— they need the stuff temporary— they don’t have money to buy the stuff— they don’t want to spend much money to buy the stuff — they need something while traveling— they want to test the stuff before buying etc.

www.prokatvsego.com

The Idea • Somebody likes buying stuff• Others don’t want to buy… because:

— they need the stuff temporary— they don’t have money to buy the stuff— they don’t want to spend much money to buy the stuff — they need something while traveling— they want to test the stuff before buying etc.

• So, they go to Google or Yandex, type e.g. “игровые приставки напрокат” (game consoles for rent) and see…

www.prokatvsego.com

What they see?!

The Result

www.prokatvsego.com

The Result

www.prokatvsego.com

What they see?!

3 out of 4 — nice result ;)

So what is ProkatVsego?

The Product

www.prokatvsego.com

So what is ProkatVsego?

The Product

www.prokatvsego.com

ProkatVsego is:

• Free classifieds platform (B2C/C2C) … but only with ads about renting & leasing

• From one side it solves problems of users, who are looking for smth. to rent

• From other side it gives companies and private entrepreneurs working on this market possibility to get such users via publishing their classifieds

The Product

www.prokatvsego.com

Is there a lot of them?

The Market

www.prokatvsego.com

Is there a lot of them?

• Google says ‘yes’!2,5 mln. requests in October, 2009 with keywords ‘прокат’ & ‘аренда’ *

The Market

www.prokatvsego.com

Is there a lot of them?

• Google says ‘yes’!2,5 mln. requests in October, 2009 with keywords ‘прокат’ & ‘аренда’ *

• Yandex says ‘yes’ too!almost 2 mln. requests per month with same keywords**

* according to Google AdWords Keyword Tool by 18.11.2009

** according to Yandex Wordstat service by 18.11.2009

The Market

www.prokatvsego.com

Is this market growing?

The Market

www.prokatvsego.com

Is this market growing?

• Google says ‘yes’ again!*

* according to Google Insights for Search by 18.11.2009

The Market

www.prokatvsego.com

Will it keep growing?

The Market

www.prokatvsego.com

Will it keep growing?

• Google supposes so*

* according to Google Insights for Search by 18.11.2009

The Market

www.prokatvsego.com

What are main regions of interest?

The Market

www.prokatvsego.com

What are main regions of interest?*1.Ukraine2.Russia3.Belarus4.Kazakhstan5.Moldova6.Latvia7.etc.

* according to Google Insights for Search by 18.11.2009

The Market

www.prokatvsego.com

What are main segments?*

1.Entertainment2.Lifestyles3.Automotive 4.Real Estate5. Industries

* according to Google Insights for Search by 18.11.2009

The Market

www.prokatvsego.com

And what about money?

The Market

www.prokatvsego.com

And what about money?

1 Forecast of Expert.ua for 2008 2 Estimation of different experts for 2008 3 Estimation of SV-Development for commercial real estate & appartments rent in Kiev by the end of 2007 4 Estimation of Delovaya Stolica

The Market

www.prokatvsego.com

Segment / Country Ukraine Russia

Automotive $20 mln.1 $40-50 mln. 2

Real Estate $480-600 mln.3 $4 bln. 2

Lifestyles & Entertainment $60 mln.4 ?

And what about money?

1 Forecast of Expert.ua for 2008 2 Estimation of different experts for 2008 3 Estimation of SV-Development for commercial real estate & appartments rent in Kiev by the end of 2007 4 Estimation of Delovaya Stolica

• No valid & relevant data :(• No public market researches• No digits, no values, no info at all…

The Market

www.prokatvsego.com

Segment / Country Ukraine Russia

Automotive $20 mln.1 $40-50 mln. 2

Real Estate $480-600 mln.3 $4 bln. 2

Lifestyles & Entertainment $60 mln.4 ?

But…

The Market

www.prokatvsego.com

But… it’s normal for former Soviet countries ;)

The Market

www.prokatvsego.com

But… it’s normal for former Soviet countries ;)

So, we say…

The Market

www.prokatvsego.com

But… it’s normal for former Soviet countries ;)

So, we say… There is MONEY on this market!

The Market

www.prokatvsego.com

Unfortunately (or luckily) there are alsocompetitors:

The Players

www.prokatvsego.com

Unfortunately (or luckily) there are alsocompetitors:

• General classified platforms (Slando, Emarket, OLX)• Specialized classified platforms (mostly for Real Estate)• Direct competitors (talk about them later :)

The Players

www.prokatvsego.com

Whose pie are we eating?

The Players

www.prokatvsego.com

Whose pie are we eating?

The Players

www.prokatvsego.com

General Classifieds

SpecializedClassifieds

Direct Competitors

ProkatVsego

So, it’s time to talk about direct competitors :)

Competition

www.prokatvsego.com

So, it’s time to talk about direct competitors :)

Competition

www.prokatvsego.com

Title Released Regions No of items Alexa Rank* PR

Naprokat.info Feb’07 RU, UA & more

7596 365,324 3

Naprokat.com.ua Nov’07 UA ~30 3,895,313 2

VREMENNO.com May’09 UA, RU, BY, KZ, MD

1840 2,040,389 0

VSENAPROKAT.com.uaVSENAPROKAT.ru

Sept’09 UA, RU UA – 979RU – 344

UA – 1,122,182RU – 4,159,196

0

PORTALPROKATA.ru Summer’09 RU, UA, KZ, BY

0 7,861,745 0

* We know that it’s very very roughly but it’s the only way N.B. All data by 24.11.2009

And what about us? :)

Competition

www.prokatvsego.com

And what about us? :)

Competition

www.prokatvsego.com

Title Released Regions No of items Alexa Rank* PR

ProkatVsego.com.ua

Sept’09 UA 2130 279,986 2

ProkatVsego.ru Nov’09 RU 500 2,019,257 0

ProkatVsego.com Coming soon others n/a n/a n/a

* We know that it’s very very roughly but it’s the only way N.B. All data by 24.11.2009

The are more differences between us…and similarities too:

Competition

www.prokatvsego.com

The are more differences between us…and similarities too:

Competition

www.prokatvsego.com

Need HaveNaprokat.info Naprokat.com.ua Vremenno Vsenaprokat PortalProkata

ProkatVsego

Usable interface x x

Good SERPs x x x

Experienced team x x

Social media activity x x x

And what about revenues?

BizModel

www.prokatvsego.com

And what about revenues?• No, we are not earning right now.

BizModel

www.prokatvsego.com

And what about revenues?• No, we are not earning right now.• Yes, we will start earning as soon as

time will come.

BizModel

www.prokatvsego.com

And what about revenues?• No, we are not earning right now.• Yes, we will start earning as soon as

time will come.

• Our future sources of income:o paid services (items promotion, premium features, etc.)o advertisement (no more than 50% of all incomes)o something more (we’ll tell you after signing NDA :)

BizModel

www.prokatvsego.com

We are growing, no doubts ;)

Traffic

www.prokatvsego.com

Release

Habraeffect Halloween

• Ivan Kucherenko (CEO/founder)o CEO/founder of Done Web Agencyo Project Manager of Emarket.uao Web-development department manager at RabotaPluso Web-developer, project manager, emarketeer, entrepreneur with more than 12 years of experience in web

• Valery Bykanov (CTO/founder)o Founder of Coworking Space X1 in Kharkovo Software Architector & Developer at IDGV GmbH o Project Manager at StudiVZ.de dev team (while working at Intetics Co.)o Experienced web-developer & project manager

Team Background

www.prokatvsego.com

Use Case #1 (placing ad)

www.prokatvsego.com

• How to get revenues by renting babushka’s old sofa…

Use Case #1 (placing ad)

www.prokatvsego.com

Use Case #2 (finding info)

www.prokatvsego.com

• How to cut costs finding the stuff you need temporary (e.g. New Year carnival costumes)

Use Case #2 (finding info)

www.prokatvsego.com

• To our parents for making & growing us• To our loved ones for supporting us• To our competitors for motivating us• To our former bosses for teaching us• To SCTEST Team for allowing us to honor everybody• To YOU for listening us!

Honors

www.prokatvsego.com

• Give us $1,000,000 ;)• Visit http://prokatvsego.com.ua & http://prokatvsego.ru from

time to time• Tell about it your friends and fellows• Follow us on twitter:

What can you do?

www.prokatvsego.com

twitter.com/prokatvsego

Thank You!

TheEnd

www.prokatvsego.com

Ivan Kucherenkoivan@prokatvsego.comtwitter.com/vanocomua+380 50 637 61 27

Valeriy Bykanovvaleriy@prokatvsego.com twitter.com/vbykanov+380 50 569 80 58

Questions?