Raising the Mobility Quotient

AGENDA FOR TODAY

Introductions and networking

Overview for today

What do we mean by ‘making organisations more productive’

Why User Experience is everything

What is your ACDT strategy?

If you want it done; make it fun

Uncovering opportunities in your business

YOUR OBJECTIVES FOR TODAY

WHAT DO WE MEAN BY

‘MAKING ORGANISATIONS MORE PRODUCTIVE’

MAKING ORGANISATIONS MORE PRODUCTIVE

Right now, there’s no other technology in the world that 87% of the world’s population owns...

March 6th, 2008

THE FASTEST GROWING CONSUMER TECHNOLOGY IN HISTORY

“Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.”

(Flurry Analytics)

MAKING ORGANISATIONS MORE PRODUCTIVE

The most significant opportunities for leveraging the use of mobile technologies in business lie in the hands of your employees...

(40% of workers will be mobile in less than two years*)

*Gartner Symposium, San Francisco, Oct 24 2012

improving customer experience

engaged workforce

improving productivity

increasing revenue

70 75 80 85 90

Telstra Productivity Indicator - 2012

thinking about your business over the next 12 months, how would you rate the following priorities?thinking about your business over the next 12 months, how would you rate the following priorities?

My device gives me superpowers...

A business’s greatest asset is its people. By leveraging people with the latest devices creates innovation and ideas— keep your people in your organisation.

MAKING ORGANISATIONS MORE PRODUCTIVE

The convergence of mobile technologies, cloud computing, gamification, data analytics and social media has established an innovation platform with

unprecedented potential.

(Two years from now, 20% of sales organizations will use tablets as their primary platform for the mobile salesforce*)

*Gartner Symposium, San Francisco, Oct 24 2012

According to IDC, by 2013, more than 1.19 billion workers worldwide will be using mobile technology, accounting for 34.9% of the workforce.

Source: Worldwide Mobile Worker Population 2009-2013 Forecast (IDC, 2009)

WHY USER EXPERIENCE IS EVERYTHING

...is the way a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction.

Wikipedia

USER EXPERIENCE

THE SPECTRUM OF UX

“WE WASTED 2 YEARS IN DEVELOPMENT EFFORT” - Mark Zuckerberg

0

37.5

75

112.5

150

Mar 11 Jun 11 Sep 11 Dec 11 Mar 12

Total time spent using Mobile web v Apps

Source: Nielsen Smartphone Analytics

minutes spent per

month (billions)

“In any new system, the risk is always user engagement”

Oliver Poss, Group Risk Manager, Lend Lease

“No-one ever wants technology”

Jon Duhig, Principal, User Experience - Stamford Interactive

who is more likely to purchase on their mobile?45% of guys have shopped using a mobile device, compared with just 34% of females

(USamp Research - mobile shopping 2012 )

"Simplicity is the ultimate sophistication."

Leonardo da Vinci

Amazon acquires Kiva for $775 million to bolster robotic workforce

what is your ACDT strategy?

(amazon can’t do this strategy)

If you want it done, make it fun...

Engagement meets collaboration. The emphasis of keeping it social with a gaming like experience — engage everyone.

WHAT IS GAMIFICATION

Gamification is the process of applying game mechanics to solve

problems and engage users.

¹Gartner Enterprise Architecture Summit 2011

By 2013, more than 50 percent of all social business initiatives will include an enterprise gamification component¹.

In March 2012, Scientific American reported that online gamers had achieved the first crowd-sourced redesign of a protein

IF YOU WANT IT DONE...MAKE IT FUN

TOTAL ENGAGEMENTUpgrades

Rewards Ranking

Bonus, attributes, multipliersaccessory customizations,

Achievements, Points, Virtual goods & currency

Status, leader-boards, leagues, social

Tasksobjectives, actions,

progress bars

GAME MECHANICS

• Achievements• Appointments• Behavioral Momentum• Blissful Productivity• Bonuses• Cascading Information Theory• Combos• Community Collaboration• Countdown• Discovery• Epic Meaning• Free Lunch

• Infinite Gameplay• Levels• Loss Aversion• Lottery• Ownership• Points• Progression• Quests• Reward Schedules• Status• Urgent Optimism• Virality

GAME MECHANICS

• Achievements• Appointments• Behavioral Momentum• Blissful Productivity• Bonuses• Cascading Information Theory• Combos• Community Collaboration• Countdown• Discovery• Epic Meaning• Free Lunch

• Infinite Gameplay• Levels• Loss Aversion• Lottery• Ownership• Points• Progression• Quests• Reward Schedules• Status• Urgent Optimism• Virality

HOW TO UNCOVER OPPORTUNITIES IN YOUR BUSINESS

Sales Growth Mobile devices are allowing sales professionals to influence prospects in new ways, and capture data essential in decision making. Mobility is allowing organisations to access new markets, and attract new customers.

ProductivityIncrease productivity by allowing people to share content with each other from any location; remotely complete tasks that are then seamlessly integrated into front and back-office systems; redesign business processes; and collaborate.

Service Delivery Customer expectation is changing faster than ever before. Customers and prospects need answers, and expect service in a timely manner… anywhere. Engage your employees by introducing new and exciting ways to interact with and service customers.

Differentiation Disruptive business models and service experiences are appearing daily. As new business becomes harder to find, innovation is gaining pace. Smartphone, tablet and mobile applications are changing customer demands by presenting new opportunities for business and government.

Mobile first approach...

Many business systems have been built around desktop technologies. We take a mobile-first approach and bring them into alignment — build a better business experience.

THE ALIVE ENGAGEMENT PROCESS

Create(Software Development)

Focus(Professional Services)

Extend(Managed Services)

Plan Design Build Deploy Market Manage Analyse

01.

Brief

02. 03. 04. 05. 06. 07. 08.

Plan Prototype

WIREFRAMES

Wireframe 1.0 – Job search Wireframe 1.1 & 1.1a – Search results & save search

Wireframe 1.2 & 1.2a –Job detail and Share

NEED SOME MORE IDEAS?

Real time risk management. Largest integrated audit platform of its kind. 3 x increase in productivity. Winner - best in field services application!

Event Manager. Event risk management. Increase in productivity. Captured business process.

Over 4,000 surveys completed and over 1,000 instances of diagnosis and treatment.

Simplexity... understanding ACFI, and delivering real benefits to all parties. 20% penetration of Aged Care Residential facilities in Australia

The first Australian football code app. #1 app in Australia and NZ and the most downloaded sporting app on iTunes until that time.

Integrated desktop and mobile ecosystem; real time messaging and expectation management.50% reduction in service costs.

Enterprise conference platform. Connecting people and stories. 37 global events, 1,000 speakers, 10,000 attendees.

IN CLOSING

mobility is about giving your people superpowers!

IN CLOSING

user experience is everything...

IN CLOSING

you can do anything on a mobile device...don’t

GIVE TO GET

Drop us your business card

We will send you a list of all demo apps

P. +61 2 9460 3307 | F. + 61 2 9460 4440 ALIVEMOBILE.COM | BUILDING 6, 5 HOLT STREET

MCMAHONS POINT | NSW | AUSTRALIA | 2060

THANK YOU