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1 Talent Solutions
Sales Hiring Accelerator: LinkedIn’s solution for short-term, business-specific hiring needs
2 Talent Solutions
Joe Fernandez,
Enterprise Sales Manager,
Relationship Management
Teddy Chestnut
Sr. Relationship Manager
Katie Peck
Solutions Consultant
Introduction
3 Talent Solutions
The Challenge
4 Talent Solutions
Req
uis
itio
n L
oad
Time
We plan for the year and make a set of investments
accordingly…
.
TALENT ACQUISITION CORE
5 Talent Solutions
Req
uis
itio
n L
oad
Time
Requisition load surges
…But ebbs and flows in hiring can strain core resources
.
TALENT ACQUISITION CORE
Aging requisitions lead to urgency, reactivity, and high costs
URGENCY & HIGH COST
6 Talent Solutions 6
Business costs are escalating as vacancies remain unfilled What is the impact to your business?
BU
SIN
ES
S C
OS
T
AVERAGE DAYS VACANT
30 60 90
STATE OF URGENCY
• Revenue loss
accelerates.
• Highest contingency
cost.
• Difficult to correct
trend.
• Perpetuates
reactivity.
7 Talent Solutions
Why LinkedIn?
8 Talent Solutions
80% of professionals today are passive candidates
Active Candidates Work on their job search - Search job boards
- Seek out many opportunities
Passive Candidates Work on doing their jobs better - Develop networks
- Only listen to the right opportunities
©2013 LinkedIn Corporation. All Rights Reserved. 8
20%
Active
80%
Passive 238m+ Members worldwide
9 Talent Solutions
Megan Jain
Your company
LinkedIn drives higher-quality, better-fit candidates
9
January July
Still there after 6
months?
Joined
May
Viewed a job on
JOBS YOU MAYBE INTERESTED IN
Account Executive
Acme Co.
Megan Jain
Your company
New Hire
New hires sourced through LinkedIn are up to
40% less likely to leave within the first six months
Megan Jain
XYZ co
Early departure
Good fit
Your company
Your company
10 Talent Solutions
Market Analysis: Technical Salespeople Talent Pool
HIGH DEMAND MARKET
Fierce competition
Highly passive candidates
Low conversion to hire
Difficult to differentiate
HIDDEN GEM MARKET
Low brand recognition
Relocation costs
Lower acquisition costs
Less competition
Easier to differentiate
11 Talent Solutions
Solution =
Sales Hiring Accelerator
12 Talent Solutions
90-Day Sales Hiring Accelerator
• What is it?
• A program designed to drive results for critical and
business-specific hiring pockets and accelerate your ability
to bring in top professionals faster.
• Target Candidates By:
• Geography
• Industry
• Job Function
• Seniority
• Current and Previous
Companies
• Groups
• Years of Experience
• Schools Attended
• Degree Type
• Skills
13 Talent Solutions
How the Sales Hiring Accelerator Works
Recommended Accelerator Reach: 5,000 Targeted Candidates
Personalized Engagement
Calls-To-Action
Relevant Jobs
~250 Engaged Candidates
Followers
Repeat Accelerator until hiring
and pipelining goals are met.
Pipeline Applicants
Estimated
Engagement Rate
5%
14 Talent Solutions
Recommended 90 Day Sales Hiring Accelerator
Drive Applicants
• Sales Sponsored Jobs and ‘Picture Yourself’ Recruitment Ads to drive
relevant applicants. Fill open positions now.
Drive Pipeline
• Sales InMail Campaign with a call to action to build immediate pipeline
without direct sourcing.
Drive Action
• Sales Career Page. Targeted content that drives your candidate to act.
Apply/Pipeline/Follow
15 Talent Solutions
Drive Applicants - Sponsored Jobs Boost your job views and applications by showing them to more
members more frequently
Megan Jain
ACME Company
Account Executive
JOBS YOU MAY BE INTERESTED IN
Feedback I See more »
Sponsored Account Executive XYZ co - Minneapolis, MN
x Account Executive Commona – Palo Alto, CA
x
x Sr. Account Executive Crosswise Group – Palo Alto, CA
x Key Account Manager Tyler Corp. – Palo Alto, CA
• You control how often
your job appears here
• Pay directly for results
16 Talent Solutions
Drive Applicants - Targeted Ads
Reach your ideal candidates across LinkedIn
Warm up passive
candidates
Be ‘top-of-mind’
Increase awareness of
hiring at your company
and your employment
brand
Increase likelihood to
respond
Display Banner: build
brand awareness, driver
traffic, and stay top of
mind
Picture Yourself: drive
traffic, followers, and job
views
17 Talent Solutions
Drive Pipeline: Talent Direct – Personalized Outreach
XyZco is Hiring!
Hello Kyle,
XyZco is growing and hiring top Sales talent in the software industry. Our
business is thriving and we are excited to bring on some of the best in the
business to join our team. We realize that in order to sustain our growth we
need to invest in hiring the best people to our organization.
Would you be interested in discussing how you could join a fast-growing
company, play an essential part in helping drive this radical shift, and giving
your career a tremendous boost in the process?
We are looking for an Account Executive who loves winning, innovating, and
having a lasting impact on the world. Now is a great time to join our company
to have a hand in shaping how we do business!
Want to learn more or know someone else who may be interested? Click on
the button below and we’ll be in touch!
300x600 Banner OR Video
“ I’m Interested” Button
Once clicked, user’s info goes
directly to your team
18 Talent Solutions
Join the sales team that is transforming the future. Our sales people are passionate about what they do and making our customers happy.
Companies Home | XYZ co
Jobs at
Ariel Hsiao
Amazon
ABOUT Watch the video for a peek into the
fast-paced world at our headquarters.
Every day, our employees are
working on exciting projects that
make a real difference for our
customers.
Plus, we’re really excited to show off
our newly remodeled office space!
Check out the links below for more
about us:
Our Career Site ►
XYZ co 2285 followers
XYZ co
Sales at XYZ co
Marketing Manager
Todd Logan
VP of Finance
Emily Meinhardt
Account Executive
Hillary Carroll
Manager of Operations
Account Executive
Strategic Account Executive
Sales Manager
Director of Sales – Central Region
Director of Sales
Senior Account Executive
Senior Manager
Careers
Megan Jain
Your ideal passive
candidate
Account Executive
Drive Action - Dynamic LinkedIn Career Page
Engage members with personalized content
• Personalized jobs
• Sales headline
• Sales specific video
• Employee
testimonials from
sales people
19 Talent Solutions
Drive Action – Sales Career Page Sales-Focused Example: LinkedIn Career Page Examples
20 Talent Solutions
Megan Jain
Account Executive
XYZ Co
Megan is hired!
20
90 days Hiring
Accelerator
Today
Megan: passive candidate at
Acme Co.
The Sales Hiring Accelerator exposed Megan to your brand, generated
her interest with engaging content, drove her to apply through targeted
job outreach, and led to a great fit with your company.
Good fit
Targeted
advertising
Sponsored
Jobs and Talent
Direct
Targeted
Career Page
Applicants, Pipeline, Action Megan is hired!
21 Talent Solutions
Quantifiable Success Metrics
• Candidate Results:
• Total Job Views
• Total Job Applicants
• Total Candidate Flow into Recruiter (pipeline)
• Brand-Driven Results:
• Company and Career Page Views
• Talent Brand Awareness
• Followers
22 Talent Solutions
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