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Stewart Brand once said, “Information wants to be free. And it also wants to be expensive,” but how do we recognize the difference between what wants be free and what wants to be expensive? In this talk my goal is to provide a definition for what should and shouldn’t be given away for free.
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Copy What Can’t Easily Be Sold
&
Sell What Can’t Be Copied
Chris Castiglione eComm 2009 Amsterdam
www.ccastig.comwww.twitter.com/castig
Monday, November 2, 2009
Music Industr(ies)
Monday, November 2, 2009
2 Problems for Musicians
Problem #1: Getting people to listen to your music
Problem #2: Getting someone to give you money
Monday, November 2, 2009
FREE
Monday, November 2, 2009
Information wants to be free!
Stewart Brand
Monday, November 2, 2009
Information wants to be free!
...but it also wants to be expensive!
Stewart Brand
Monday, November 2, 2009
FREE?--------------
$$$?
Monday, November 2, 2009
1.Monday, November 2, 2009
Getting people to listen to your music
Monday, November 2, 2009
Pervasive
Monday, November 2, 2009
PervasiveF
ee
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Chris Brown’s “Forever” back in the iTunes top 10
Monday, November 2, 2009
Michael Angelakos
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
it’s being remixed into background music on videos...like this......one...
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
2.Monday, November 2, 2009
getting someone to give you money
Monday, November 2, 2009
Kevin Kelly
PersonalizationEmbodimentAccessiblyFindability
AuthenticityImmediacy
Monday, November 2, 2009
Personalization
i wordpress.............................
Monday, November 2, 2009
EmbodimentMonday, November 2, 2009
Accessibility
Monday, November 2, 2009
FindabilityMonday, November 2, 2009
Authenticity
Monday, November 2, 2009
Immediacy
the same information
Monday, November 2, 2009
$50 CD + Thank you phone call
Josh Freese
Monday, November 2, 2009
$250 CD + Lunch TogetherMonday, November 2, 2009
$2,500 CD +
Drum Lesson & Foot Massage
Monday, November 2, 2009
$5,000 CD +writes a song
about you
Monday, November 2, 2009
$75,000 CD + joins your band for a month...
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Why is this Important?
Monday, November 2, 2009
2 ProblemsProblem #1: Getting people to use your stuff
Problem #2: Getting someone to give you money
SOLUTION: Copy What Canʼt Easily Be Sold
+ Sell What Canʼt Be Copied
Monday, November 2, 2009
Chris Castiglione
www.ccastig.comwww.twitter.com/castig
Monday, November 2, 2009
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