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A presentation given at the 2009 MCN New Times for New Tech conference by Ann Treacy.
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www.treacyinfo.com
Getting Found Assessing your Site in 7 Points
Ann Treacyatreacy@treacyinfo.comwww.byteoftheweek.com
www.treacyinfo.com
The Intro
• About me• About search engines• How to check your own site
92% of SE users are happy with their results though 39% frequently can’t locate a known business.
So maybe searchers are contacting a similar business with a stronger online presence.
www.treacyinfo.com
Search Engines Like:
1. Lots of repeated keywords on web page
2. Lots of links to your web site
3. Regular updates
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1. What are your keywords?
• Come up with 10 keyword phrases– Your name– Program names– Terms people use to find someone like you– Location if appropriate
• Check popularity of terms
http://keywords.submitexpress.com/keytracker.php
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2. How do you Rank?http://www.mikes-marketing-tools.com/ranking-reports
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4. Check your content
• Keywords on the homepage?
• Keywords in <b> or <h1>?
• Last update?• Alt tags on images?• Your name in text?
http://www.webconfs.com/search-engine-spider-simulator.php
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5. Link Popularity
Tip: Check your competitor’s links for ideas on who might link to you!
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Not all links are good
Good links• Web 2.0 links
– Blogs– Twitter…
• Links from popular sites
• Related sites
Bad links• Link farms• Link exchanges• Unrelated sites
Legacy links/Google bombs
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7. What do you need to do?
1. Lots of repeated keywords on web page– Research popular terms– Add terms
2. Lots of links to your web site– Link campaign
3. Regular updates– Make small changes
www.treacyinfo.com
Get the presentation here:http://byteoftheweek.com/
Thank you! Ann Treacy
atreacy@treacyinfo.com
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