Serious Play Presentation

8 years in business

Work with 2,000+ clients all over the world

Clients include:Cultural organizations

Large enterprises Touring

EducationMobile Learning

+ Provide all the cloud based technology needed to launch any mobile service

+ Text messaging

+ QR codes

+ Mobile websites and apps

+ Audio cell phone interactions/guides

234 million mobile device usersPeople look at their phones over 150 times daily

88% of emails go unopened

By the end of 2013, the number of mobile deviceswill outnumber the number of newborns

9 out of 10 people say they WILL NOT leave the house without their mobile device

+ Fast and immediate

+ Inexpensive

+ Part of the way we all communicate

+ Tours

+ Donate

+ Move crowds

+ PR

+ Educate

+ Create fun

+ Inexpensive

+ Gather stats

+ Cloud based

+ Quick start

+ Most users can participate

+ Publicity

+ Participate on/off site

+ Q & A

+ Get link to mobile website

+ Sign up for text alerts

+ Scavenger hunts

+ Gamification

Monterey Bay Aquarium

+ Guests text in when they enter aquarium

+ Receive texts throughout day – info, news, games

Smithsonian Air & Space

+ Guests call cell phone audio tour to learn about exhibits

+ They receive a text suggesting they take a scavenger hunt around museum

Smithsonian American Art Museum

+ Two Alternative Reality Games (“ARGS”)+ Ghosts of a Chance+ Pheon

+ Months in advance game was announced

+ Huge PR generated

+ After big one day game, created a 1 hour game for kids

Ghosts of a Chance

Pheon

Colonial Williamsburg

Colonial Williamsburg

What Was Their Purpose?

+ Education first

+ Secondary+ PR+ Fun+ Tour+ Family activity

Success Factors

+ Create a narrative story

+ Not competitive – but cooperative

+ Make it a quest

+ There is an ending

+ Don’t make clues too easy

+ Make technology super easy

Results

+ Nearly 500,000 texts!!

+ Incredible publicity

+ Even mentioned in radio ads

+ They are learning more about what their visitors like each year

Gentlemen TextPLAY KING

to 56512

Ladies Text PLAY QUEEN

to 56512

+ Group participation

+ Learn anything? Mission clear?

+ Technology easy?+ QR code – good use?+ Speed of texts differ

+ Length

+ Walking around and answering questions?

+ Simple technology is ok

+ Use a narrative – a quest/mission

+ Cooperation over competition

+ Drives fun, education, PR

+ Statistics tell you a lot

+ Give it a try!

Dave Asheim(415) 615-0150

dave@guidebycell.com

www.guidebycell.com