Show Me, Don't Tell Me

Good MorningEveryone!Show Me!

Don’t Tell Me!Kasey Sixt

Vice President

Wednesday, April 17, 13

Good MorningEveryone!

VIDEO is a tool that fully engages our senses and allows us to retain and emotionally connect with 85% of the informationthat is being communicated.

Visual Communication can help tell your story and deliver informationmore effectively.

Video can showcase your personality.

Visual Communication can help tell your story and deliver informationmore effectively.

Video can showcase your personality.

Empathy

Video is a must have communication tool in 2013.

Every organization has a story to show and tell...

Video is a must have communication tool in 2013.

Four takeaways from today’s session

1. Attention span of your demographic is getting shorter

2. Understand that video in all forms is an effective way to provide a window into your world and emotionally connect

3. Great sound bites are cultivated

4. The corporate recruiting video is reinventing itself

Let’s start off today’s session...

Does the basic formulaic recruiting video still work or do WE need more?

Let’s start off today’s session...

? ? ? ?

Does the basic formulaic recruiting video still work or do WE need more?

178 million U.S. internet users watched nearly 33

billion online content videos.

The duration of theaverage online video

was 5.6 minutes.

2013 Stats

178 million U.S. internet users watched nearly 33

billion online content videos.

The duration of theaverage online video

was 5.6 minutes.

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-(*_*)

Source: comScore’s February 2013 U.S. Online Video Ranking

2013 Stats

56% have watched &

sharedon a

mobile device

Source: Nielson and US Digital Consumers Report

THE BAR OF EXPECTATIONS

BAR OF EXPECTATIONS

Online Videos are Expected A key tool in engaging with technology savvy candidates

Video means body language, gestures and it can easily be shared

Static Me text & photo

vs Live Me vs Video Me

Video means body language, gestures and it can easily be shared

Static Me text & photo

vs Live Me vs Video Me

1. Cast the right people

2. Capture the essence of the personality

3. Cultivate sound bites and tell a story

4. Edit the sound bites to transport the viewer into a new world through the interviewee’s point of view and their experiences

5. A great sound bite makes you feel you know the person or would like to know the person being interviewed

On Camera Interviews

The Cultivated Sound Bite

A close up shows emotion

The Cultivated Sound Bite

A close up shows emotion

Communicating with Generation C

Generation C make up 23 % of the U.S. population, yet they represent an outsized portion of individuals watching online video (27%), visiting social sites (27%), owning tablets (33%) and using smartphones (39%)

Mostly 18-to-34 year olds

Provides prospective students an array of facts & figures with a hip-hop twist ! ! ! ! ! !

Remember Our Name - 121,363 hits

! The video and the music are performed by an all-male group - Midnight Ramblers

UNIVERSITY OF ROCHESTER

Provides prospective students an array of facts & figures with a hip-hop twist ! ! ! ! ! !

Remember Our Name - 121,363 hits

! The video and the music are performed by an all-male group - Midnight Ramblers

UNIVERSITY OF ROCHESTER

We’re living in a world of micro-influences.

The Center of the SOCIAL WEB...

Channel

The Center of the SOCIAL WEB...

The battle for our attention is across many screens and many surfaces.

The Personal Portable Web

The battle for our attention is across many screens and many surfaces.

The Personal Portable Web

In 2012

Source: Ooyala

mobile video viewing grew 110%.

Mobile video hours account for about 8% of all time spent viewing online video.

Great sound bites are your social currency

Each month billion of videos are shared

• Recruitment Videos• Job Previews• Video Interviewing• Training Videos (On-Demand)

• Video Profiles/Testimonials • Humorous Parodies• Day-In-The-Life Video Series• Orientation/Onboarding• Reenactments • Webisodes• Video Whitepapers• Annual Reports • IPO Prospectus Roadshow

Possibilities are endless...

• Recruitment Videos• Job Previews• Video Interviewing• Training Videos (On-Demand)

• Video Profiles/Testimonials • Humorous Parodies• Day-In-The-Life Video Series• Orientation/Onboarding• Reenactments • Webisodes• Video Whitepapers• Annual Reports • IPO Prospectus Roadshow

Possibilities are endless...

Cast the right people to tell your story!

What is your video trying to accomplish?

Cast the right people to tell your story!

What is your video trying to accomplish?

The Professionals versus User-GeneratedA comScore study found that the best method is to combine both.

Source: comScore - March 2012

The Dueling Interns Greg Justice - The World’s Most Interesting Intern

Inspired by Dr. Seuss

Your Dream Job

Your #dreamjob - 48,675 hits

Your Dream Job

Your #dreamjob - 48,675 hits

Twitter’s Video

At Twitter, The Future is You! - 1,004,476 hits

Twitter’s Video

At Twitter, The Future is You! - 1,004,476 hits

Your Video Can Target Specific Demographics

Source: Inspired by VH1 Pop Up Videos

User-Generated ContentMake your next flash mob meaningful

• Add annotations

• Showcase information nuggets

• Company trivia

• Feature juicy tidbits of info

• Add annotations

• Company trivia

• Add annotations

• Company trivia

• Add annotations

• Company trivia

The Social Video Experience

The Social Video Experience• Sharing content is a basic social interaction• LinkedIn’s Career Page is brought to life through video• Facebook Timeline has become even more visual• You must tell your story as an employer visually• Don’t be a one trick pony

The Socal Platforms are Content Channels

Customize News FeedExperience

The list is growing...• Vine• Viddy • SocialCam• Klip • Color• Mobli• Looplr• Tout • Veetle• MyVidster

Cameras

Submit your memorable video moment to: SHRMLasVegas@ckrinteractive.com

CrowdsourcingContent

Bring to life your Facebook app experiences...

The Ultimate Distribution Channel

Got To Share...

TED & YouTube 2,033,342 hits

Got To Share...

Source: TED

TED & YouTube 2,033,342 hits

Empower Your Brand Ambassadors.

EmployeesApplicants

Improve The User Experience

Improve The User ExperienceCareer sites should be personalized, socialized and

feature video throughout the user experience

Meet The Team

Recruitment Video - One Question/Many Answers

A Video Initiative Can Humanize an Organization

Video Interviewing

The candidate can share, connect, and navigate to relevant content just a click away.

Next Generation Video Strategy

The Parody (Cloner)

• Integrate videos into your user’s website experience

• A strong video initiative is a must across the social channels

• Mix of UGC and professional

• Give your viewer control/enhance their experience

• Call to action

• Enable sharing

• Optimize for search

• Brand pulsing

Best and Next Practices

• Pay attention to your audio

• Check out your archives for footage that can be used and repurposed

• Archive all video footage for the possibility of use in another project

• Repurpose and repackage for redeployment

• Get employee release forms signed during on-boarding

• Legal and affordable soundtracks are available

Six Reel Tips From CKR

• Pay attention to your audio

• Check out your archives for footage that can be used and repurposed

• Archive all video footage for the possibility of use in another project

• Repurpose and repackage for redeployment

• Get employee release forms signed during on-boarding

• Legal and affordable soundtracks are available

Six Reel Tips From CKR

Thank You kasey.sixt@ckrinteractive.com

linkedin/in/kaseysixt

facebook.com/CKRInteractive

twitter.com/CKR_interactive

Thank You kasey.sixt@ckrinteractive.com

linkedin/in/kaseysixt

facebook.com/CKRInteractive

twitter.com/CKR_interactive

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