Slightly Updated How Manage Your Social Brand in 60-Minutes Per Week

HOW TO MANAGE YOUR BRAND’S SOCIAL MEDIA CHANNELS IN 60 MINUTES PER WEEKJune 18, 2012

created for the Summer Fancy Food Show

strive to create community

© pmg public relations 2012

studies show…

Best time to post to social media channels for brands is around meal times

To make an impact on Twitter, you must tweet a minimum of three times per day – every day.

As a brand, you should update Facebook between three and four times per week. Responding to user generated content is in addition to this.

© pmg public relations 2012

be selective

Think strategically about your social media channels. Have a game plan.

Do not spread yourself thin – use only the channels where your customers are.

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FOCUS!!!!

create an editorial calendar

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use a social client to schedule

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Create content that people want to share.

be a content creator

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Blogs do not have to be long. Write about content that your audience

cares about. Write about what you are an expert on.

listen and engage

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© pmg public relations 2012

who the heck are you?

PMG Public Relationsinfo@PeopleMakingGood.com

on twitter: @pr_pmg

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