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The Social Media RevolutionTraditional SEOConsumer behaviourSocial Discovery for your BusinessOur Blog & Website results3 steps to Social Discovery
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Social Content: The Missing Key to Unlocking SEO
& Leveraging Blogs
SOCIAL DISCOVERYWhy should you optimise your business for…
What we’ll cover..
• The Social Media Revolution• Traditional SEO• Consumer behaviour• Social Discovery for your Business• Our Blog & Website results• 3 steps to Social Discovery
The Social Media Revolution
Social is the Next Search
• Social feeds enable friends to share activities
• Trusted personal relationships
• Its called Word of Mouth
www.real-techguy.com
Preferred Communication Methods
Veterans1925 – 45
65 - 85
Boomer1946 – 60
50 - 64
Gen X1961 – 81
29 - 49
Gen Y1982 – 02
8 - 28
Generation Y
Pressure to Reduce Marketing Expenses
• TV & Radio expensive– Not easily measurable– Banner advertising
not always effective
• People moving to Social Media – Youtube– Podcasts
10,460,286 Views
Social vs. Search
TRADITIONAL SEARCH ENGINE OPTIMISATION
Traditional SEO
People don’t trust advertising
“69% of consumers who buy mostly online visit
social networking sites”
IBM eCommerce Survey 2009
Level of Trust
CONSUMER BEHAVIOURLook at
How People Search
Source: HitwiseKeyword phrase length February 2009
Understand Consumer Behaviour
Keywords help you understand
Target Audience
Areas of Interest
Needs to be met
Business
Students
Housewives
Education
Information
Ideas
Strategy
Direction
Community
SOCIAL DISCOVERY FOR YOUR BUSINESS
Find the Socialiser
3 STEPS TO SOCIAL DISCOVERY
Add Social Connectivity to your Site
Step • Increase
socially referred traffic
And to Your Blog
Step To Encourage
Word of Mouth
Enhance the “Connected Experience”
Step Develop Personas
Enhance the “Connected Experience”
Never before has it been possible for “just about” anyone to connect with millions of
people at almost no cost
Step Entertain
2,554,163 views
Improve through Social Analytics
• Growth in traffic – social networks– specific social site
• % mix of referral traffic– users sharing content from website
• Avg # shares per user, by social network
• Avg # referred visits by social site • Interaction with social features
– Social bookmarking
• Specific site content and activities which drive the highest volume of sharing activity
http://www.dix-eaton.com
www.blog.wsioms.co.za Our Blog Results
Blog Social Activity in 4 weeks
836 subscribers from 38 blog posts
Blog Traffic
Visitor Map
Twitter – Tweets from Blog
Blog Feeds to LinkedIn
Blog Feeds to Facebook
Friendfeed
Feedburner Subscribers
“Social Media Marketing” Google
Blog Content Review
3 STEPS TO SOCIAL DISCOVERYIn Summary
Social Discovery for Business
QUESTIONS
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