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Welcome to the Third Thursdays Webinar Series
We will begin shortly. To log into the audio portion of our webinar, dial:
1 (866)740-1260Pass code: 3613106
Housekeeping
• Two ways to ask questions:o Via the chat functiono By raising your hand
• Audio lines are muted• Brief survey after the presentation• Recording & slides available after the meeting• Interaction is encouraged!
Warm Up
The Center for Strengthening Youth Prevention Paradigms
• Provides capacity building assistance (CBA) to communities to improve the delivery and effectiveness of HIV prevention
services for young gay men and transgender youth, with an emphasis on youth of color
• Connections for Youth (CFY) model: community mobilization for structural change
* Supported by Cooperative Agreement Number 5U65PS001708-02 from the Centers for Disease Control and Prevention.
Social Media for Social Good 2.0
Organizational Voice, Twitter and Blogs
Facebook.com/CHATpdxCHATpdx.org
Ernesto Dominguez – Youth Technology SpecialistCascade AIDS Project
Learning Objectives
Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
The answer to all your social media questions including how to have
the most number of Fans, Followers and Likes possible is…..
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Actually I don’t have the answer.
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
My Assumptions:
You’ve used social media sites in your personal life
Your organization does not have unlimited funds
You do not have unlimited staff time
You are excited to try something new
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Blogs
Web + Log = Blog
“A website that allows users to reflect, share opinions and discuss various topics in the form of an online journal (log) where readers may comment on posts. Most blogs are written in an informal tone (personal journals, news, non-profits, etc.) Entries typically appear in reverse chronological order.”
Source: Wikipedia
Facebook.com/CHATpdx Cascade AIDS Project
“Our blog is the hub of our organization’s social media strategy. It provides us an easy way to tell our stories on Facebook and Twitter, and because our blog posts are more personal the press releases and Web page text, it really allows people to get a sense of who we are as people and not just who we are as an organization.”
-Allison Palmer (GLAAD)
Facebook.com/CHATpdxCHATpdx.org
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
So Why Blog?
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Google-ability
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Share-abilityPhoto Cred: www.funnyanimalz.com
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Mobile Web Ready
Build a Email List
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Choosing A Tool
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
.COM
.ORG
Wordpress
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
.ORG .COMVS
http:
//de
sert
peac
e.co
m
Type Pad
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Square Space
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Blogger
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Sign in with Google Account
At top of all blogs
Blogs Best Practices
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Content is king, old content is trash.
Photographer Chris Jordan “Tacoma” 2004.
Timely
Easy to read
Relatable
Sharable
Asks a question
Promotes thought
Fresh Content
Short (& Sweet)
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
The “Sweet” Spot
K.I.S.S.Facebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdxCHATpdx.org
Short
Simple colors
Search bar
Blog AvatarFacebook.com/CHATpdx Cascade AIDS Project
Facebook.com/CHATpdxCHATpdx.org
Consistent, square, fits in box
Subscribe, Subscribe, Subscribe
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Twitterhttp://blog.onthebox.com
Comments/Moderation
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
http://www.nstperfume.com/author/angela/
Shar
e, S
hare
, Sha
re
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Photos and Videos
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
CITE, CITE, CITE
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Host, Host, Host
Track, Track, Track
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Facebook.com/CHATpdx Cascade AIDS Project
Listen
Respond/Interact
Create/ShareGoal: Engagement
Facebook.com/CHATpdxCHATpdx.org
Questions?
Facebook.com/CHATpdx Cascade AIDS ProjectFacebook.com/CHATpdx
CHATpdx.org
Ernesto DominguezYouth Technology SpecialistCascade AIDS Project
CHATpdx.comFacebook.com/chatpdx
503.278.3871edominguez@cascadeaids.org
Guest Speaker:Ernesto Dominguezedominguez@cascadeaids.org(503) 278-3871
The SYPP Center:Mia Humphreys, CBA Coordinatormhumphreys@chla.usc.edu323.361.3117www.chla.org/sypp
Contact Information
*Please remain logged in to complete a brief post-webinar survey.*
Next webinar:
September 15, 11 am PT:“Prevention for Positives”Josh Ferrer, Cascade AIDS Project
Thank you!
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