Social Media Crash Course

Social Media Crash Course

Presented by Amani Channelhttp://www.visualeyemedia.com

http://www.myurbanreport@urbanreporter

What is Social Media?

Social media is the collaborative community of people who share information, and media through conversations that usually involve blogs, networks, and communities.

It's a way to engage in conversations, share content, and build community.

Why Social Media?

• Personal• Viral• You can influence your network• Create niche content• You are the media

Social Media 101

• Social media is about conversations, listening, and building relationships (2-way).

• It doesn’t replace face-to-face interaction, but it can enhance and increase your potential reach exponentially.

• You must learn the language and culture of the social networks you engage in.

• The NLC has uses social media as its primary marketing tool.

Where do we Engage?

• Facebook: Personal/Professional• LinkedIN: Professional• Twitter: Watercooler• MySpace: Music• Flickr: Photosharing• YouTube: Video• Blogs

Facebook

• How do you Facebook?• Events• Pages• Groups• Politics• Nonprofit• Other ideas?

LinkedIN

• Profile• Groups• Questions and Answers• Events• Job Leads• Other

Twitter

• Twitter is called a microblog and allows 140 character messages that generally include links, hashtags, and comments directed towards other users.

• Twitter handle: Can be your name, or a handle related to your brand.

• Example Tweet: @jacquichew Thanks for helping me on the @NLC_Atlanta presentation #NLC

Twitter

• RT stands for Re-tweet and is essentially a quote of another persons tweet.

• EX RT @urbanreporter @jacquichew Thanks for helping me on the @NLC_Atlanta presentation #NLC < I enjoyed it.

• Tweets are generally public• A private tweet is a direct message or DM• You gain followers by sharing valuable

information to your network.

Exercise

• Register and logon to Twitter.• Create a Tweet and include the #NLC hashtag.• Search the #NLC hashtag and follow at least

two NLCers.• Send a “hello” message to a NLCer (use

@NLC_Atlanta & #NLC

Blogs

• Blogs should be the backbone of your social media presence.

• (Web-log) Easy to update websites that can be used to share a variety of information.

• Inexpensive if not free.• Great way to brand, market, or share niche

content.

Blog Platforms

• Blogger (free Google)• WordPress (free wordpress.com)• WordPress (wordpress.org + url, hosting,

template)• Tumblr free blogging/content aggregators• Posterous

Social Bookmarking

• Social Bookmarking allows you to save links online and share them with the greater community.

• www.delicious.com• www.digg.com• www.stumbleupon.com• www.reddit

YouTube

• YouTube has changed the way we watch video• Video can be an important part of your social

media strategy• Affordable• Relatively easy• All videos are shareable• Vlog, cover events, interviews • Share niche content regularly

Social Media Strategy

• How do you develop a social media campaign?• What are your objectives?• How to you measure?• What is your influence?

Tools

• Google analytics• Twitter Search• Bit.ly (url shortner w. analytics)• http://takemetoyourleader.com/2009/03/24/f

ree-social-media-monitoring-tools/

Other Thoughts?

Thank YouContact:

Amani Channelinfo@visualeyemedia.com