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Social Media Crash Course
Presented by Amani Channelhttp://www.visualeyemedia.com
http://www.myurbanreport@urbanreporter
What is Social Media?
Social media is the collaborative community of people who share information, and media through conversations that usually involve blogs, networks, and communities.
It's a way to engage in conversations, share content, and build community.
Why Social Media?
• Personal• Viral• You can influence your network• Create niche content• You are the media
Social Media 101
• Social media is about conversations, listening, and building relationships (2-way).
• It doesn’t replace face-to-face interaction, but it can enhance and increase your potential reach exponentially.
• You must learn the language and culture of the social networks you engage in.
• The NLC has uses social media as its primary marketing tool.
Where do we Engage?
• Facebook: Personal/Professional• LinkedIN: Professional• Twitter: Watercooler• MySpace: Music• Flickr: Photosharing• YouTube: Video• Blogs
• How do you Facebook?• Events• Pages• Groups• Politics• Nonprofit• Other ideas?
• Profile• Groups• Questions and Answers• Events• Job Leads• Other
• Twitter is called a microblog and allows 140 character messages that generally include links, hashtags, and comments directed towards other users.
• Twitter handle: Can be your name, or a handle related to your brand.
• Example Tweet: @jacquichew Thanks for helping me on the @NLC_Atlanta presentation #NLC
• RT stands for Re-tweet and is essentially a quote of another persons tweet.
• EX RT @urbanreporter @jacquichew Thanks for helping me on the @NLC_Atlanta presentation #NLC < I enjoyed it.
• Tweets are generally public• A private tweet is a direct message or DM• You gain followers by sharing valuable
information to your network.
Exercise
• Register and logon to Twitter.• Create a Tweet and include the #NLC hashtag.• Search the #NLC hashtag and follow at least
two NLCers.• Send a “hello” message to a NLCer (use
@NLC_Atlanta & #NLC
Blogs
• Blogs should be the backbone of your social media presence.
• (Web-log) Easy to update websites that can be used to share a variety of information.
• Inexpensive if not free.• Great way to brand, market, or share niche
content.
Blog Platforms
• Blogger (free Google)• WordPress (free wordpress.com)• WordPress (wordpress.org + url, hosting,
template)• Tumblr free blogging/content aggregators• Posterous
Social Bookmarking
• Social Bookmarking allows you to save links online and share them with the greater community.
• www.delicious.com• www.digg.com• www.stumbleupon.com• www.reddit
YouTube
• YouTube has changed the way we watch video• Video can be an important part of your social
media strategy• Affordable• Relatively easy• All videos are shareable• Vlog, cover events, interviews • Share niche content regularly
Social Media Strategy
• How do you develop a social media campaign?• What are your objectives?• How to you measure?• What is your influence?
Tools
• Google analytics• Twitter Search• Bit.ly (url shortner w. analytics)• http://takemetoyourleader.com/2009/03/24/f
ree-social-media-monitoring-tools/
