Social Media Intermediate

Social Media Intermediatea brown bag presentation

NPower Northwest

• Vision – A thriving community with high performing

nonprofits.

• Mission– To strengthen the nonprofit sector by catalyzing

innovation and driving adoption of technology solutions.

Poll

• Primary Role representing here today• Why are you interested in topic?

Road Map

• Establishing Your Foundation

• Get a Routine

• Q&A

Technology Waiter

“How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”

~Previous Participant~

I provide the menu and recommendations

…You pick a couple items to try

and go from there

Establish Your Foundation

Expectations Management

“Our limitations and success will be based, most often, on your own expectations for ourselves.

What the mind dwells upon, the body acts upon.”~Denise Waitly~

Expect too much =see failure where there may not be any

Expect nothing = have no reasons to improve or be effective

Start with Goals

How far you have come & where you are going

Keep focused on the mission

Be Proactive vs. Reactive

Keep efforts strategic

Focus on Relationships

Remember “Social” comes before “Media” for a reason

Don’t connect only when you need something

Be deliberate about creating relationships

Respond when others reach out

Stop, Look, Listen

Twitter

FacebookMyspace

Listen to existingconversations

Meet People Where They Are

We Are Here

Redefine Success

It is about the Quality, not the Quantity

100 Fans who are not engagedVs.

10 who take action

Let Go Of Control

Social media is about conversation

If everyone is not free to contribute those left may not be

willing partners

You vs. The Community

Who are you really talking about?

Start conversations, ask questions

Invite user create content

Highlight the community

Remember the “Social”

The “Social” comes first for a reason

It is about building relationships, just in new ways

Don’t Forget the Integration

Pause and Evaluate

Obvious plug for staying connected to your goals

Give yourself time to BUILD…

CommunityTrustRelationshipsActions

Get a Routine

Get A Routine

Image Credit: justjared.buzznet.com

Get A Routine | Listen (RSS)

Get A Routine | Engage Yourself

If you want people to join your community you should be active in theirs as well

Get A Routine | Listen (Alerts)

Google searches and send you emails when it finds what you need

Get a Routine | Schedule

• Multiple Platforms

• Monitor key terms

• Schedule Posts

• Analytics

Get A Routine | Schedule

Get ready now…goes out later.

Get A Routine | Editorial Calendar

Get A Routine | Editorial Calendar

Promote

Follow-Up

Event

Get A Routine | Monitor

Let the technology work for you

Desktop Alerts via Tweetdeck

Get A Routine | Monitor Community

Understand Your Tools

About using well, not using a lot

Questions

Take Aways

• Goals keep you focused on the mission

• Embracing the shift in communication

• Tools are key to being efficient

• Ever-evolving process

Goals

Strategy

TacticTools

Analysis

Thank You

Abby NafzigerAmeriCorps VISTA at NPower Northwest

abbyn@npowernw.orgTwitter: @abbynaf

NPower NorthwestWebsite: www.npowernw.org

Facebook: www.facebook.com/npowernwTwitter: @npowernw