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COLLABORATING AND MARKETING
Web 2.0 Style
QUESTIONS?
COLLABORATION BASICS
COLLABORATION ISSUES
COLLABORATION
PLATFORMS
COLLABORATION PLATFORMS
Web 2.0 Platforms
Already known, learning curve is shallow
Web accessible
Free
Ning lessons
Inconsistent features
Fiddly
Don’t spend more time setting up the platform than
you will spend working on the project!
QUESTIONS?
COLLABORATION PLATFORMS Web 2.0 Project Management
COLLABORATION PLATFORMS
COLLABORATION WITH PATRONS
COLLABORATION WITH PATRONS PT. 2
Questions (Facebook “descriptive words
about the library, Twitter “how do you use
your library)
Harvard’s Library Labs -
http://chronicle.com/blogs/wiredcampus/librar
y-labs-turn-to-their-patrons-for-project-
ideas/27111
COLLABORATION WITH PATRONS PT. 3
Trolls and complaints
Moderate trolls
Deal with complaints
Policies
COLLABORATION WITH COMMUNITY
ORGANIZATIONS
Flickr, YouTube, Dropbox – all ways to
connect and share content
Shared Blogs, Facebook pages, Calendars
KEEPING UP
WITH THE
TECHNOLOGY
QUESTIONS?
MARKETING 2.0
TRADITIONAL MARKETING
MARKETING 2.0 BASICS
From http://www.infotoday.com/mls/mar07/Fichter.shtml
Learn
Create a plan
Participate
Be remarkable
Help content travel
Be part of the multimedia wave
Monitor engagement and learn as you go
MARKETING CONSIDERATIONS
Targeted content
Events to Twitter
New Materials to Facebook
Etc.
Automate for convenience, but don’t lose the
personal touch
Post non-auto posts occasionally!
Be human
QUESTIONS?
MARKETING WITH SOCIAL MEDIA
RSS Use and manipulate content
Filter (Yahoo! Pipes)
Twitter Twitterfeed – send RSS from calendar, blog, etc. to
Twitter automatically (categories?)
FriendFeed Pull RSS from all of your social sites (Twitter, Flickr,
etc.) into one interface Make the “badge” available to other orgs
Filter if necessary!
MARKETING METRICS
GO OUTSIDE THE LIBRARY BOX
I’m not a marketer – learn from someone
who is!
Lots of great marketing blogs that don’t deal
with libraries
Chrisbrogan.com
www.toprankblog.com
adage.com/power150
QUESTIONS?
CREDITS
Collaboration 2.0 Pic – Cliff Landis
Collaboration Cartoon – Hiking Artist.com
Collaboration Gen Y – Illinois Springfield
Collaboration with Patrons – cindiann
Collaboration Project Management –Generationbass.com
Collaboration GTD – hawkexpress
Marketing Milk – drinksmachine
Marketing Metrics - DrJohnBullas
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