COLLABORATING AND MARKETING

Web 2.0 Style

QUESTIONS?

COLLABORATION BASICS

COLLABORATION ISSUES

COLLABORATION

PLATFORMS

COLLABORATION PLATFORMS

Web 2.0 Platforms

Already known, learning curve is shallow

Web accessible

Free

Ning lessons

Inconsistent features

Fiddly

Don’t spend more time setting up the platform than

you will spend working on the project!

QUESTIONS?

COLLABORATION PLATFORMS Web 2.0 Project Management

COLLABORATION PLATFORMS

COLLABORATION WITH PATRONS

COLLABORATION WITH PATRONS PT. 2

Questions (Facebook “descriptive words

about the library, Twitter “how do you use

your library)

Harvard’s Library Labs -

http://chronicle.com/blogs/wiredcampus/librar

y-labs-turn-to-their-patrons-for-project-

ideas/27111

COLLABORATION WITH PATRONS PT. 3

Trolls and complaints

Moderate trolls

Deal with complaints

Policies

COLLABORATION WITH COMMUNITY

ORGANIZATIONS

Flickr, YouTube, Dropbox – all ways to

connect and share content

Shared Blogs, Facebook pages, Calendars

KEEPING UP

WITH THE

TECHNOLOGY

QUESTIONS?

MARKETING 2.0

TRADITIONAL MARKETING

MARKETING 2.0 BASICS

From http://www.infotoday.com/mls/mar07/Fichter.shtml

Learn

Create a plan

Participate

Be remarkable

Help content travel

Be part of the multimedia wave

Monitor engagement and learn as you go

MARKETING CONSIDERATIONS

Targeted content

Events to Twitter

New Materials to Facebook

Etc.

Automate for convenience, but don’t lose the

personal touch

Post non-auto posts occasionally!

Be human

QUESTIONS?

MARKETING WITH SOCIAL MEDIA

RSS Use and manipulate content

Filter (Yahoo! Pipes)

Twitter Twitterfeed – send RSS from calendar, blog, etc. to

Twitter automatically (categories?)

FriendFeed Pull RSS from all of your social sites (Twitter, Flickr,

etc.) into one interface Make the “badge” available to other orgs

Filter if necessary!

MARKETING METRICS

GO OUTSIDE THE LIBRARY BOX

I’m not a marketer – learn from someone

who is!

Lots of great marketing blogs that don’t deal

with libraries

Chrisbrogan.com

www.toprankblog.com

adage.com/power150

QUESTIONS?

CREDITS

Collaboration 2.0 Pic – Cliff Landis

Collaboration Cartoon – Hiking Artist.com

Collaboration Gen Y – Illinois Springfield

Collaboration with Patrons – cindiann

Collaboration Project Management –Generationbass.com

Collaboration GTD – hawkexpress

Marketing Milk – drinksmachine

Marketing Metrics - DrJohnBullas