View
238
Download
2
Category
Preview:
Citation preview
1
[PREVIEW] THE FUTURE OF MERCHANDISING:
Using data to drive merchandising decisions
2
Merchandising Biggest Challenge Understanding Customer Preferences
3
Some common merchandising challenges faced by online retailers
4
CASE #1 – TOO MANY QUERIES TO MERCHANDISE
… over 100,000 unique queries
5
MERCHANT PAIN POINT #1
18% queries Generate 63% of revenue
82% queriesGenerate 37% of
revenue
6
MERCHANT PAIN POINT #2
2 = Hours to analyze and merchandise one query
80 = Total queries analyzed per month
18,000 = Total number of queries
0.0044% = Total queries analyzed and merchandised per month
… less than 1% of the total queries are merchandised
7
THE RESULT – IRRELEVANT/OUTDATED RESULTS
8
Learn how retailers are using data insights to tackle these merchandising challenges
BOOST RESULTS BASED ON DATA INSIGHTS
FAST SLOTTING HIGH CONVERTING PRODUCTS
11
WHY SHOULD YOU ATTEND?
• Learn how 3 top retailers leverage data to power merchandising decisions
• Understand customer preferences and paths to purchase
• Learn how data insights can deliver highly targeted search results, and an enhanced customer experience.
12
Webinar DetailsDate: 6th April, 2016Time: 02:00 PM EST | 11:00 AM PSTDuration: 30 minutes
Thank You!
Recommended