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Presentation to the Mid-Atlantic MRA on how emerging technologies will change the insights function over the next 10 years.
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WELCOME TO TOMORROWLAND
• Economic• Technology• Competitors• Clients• Staff skills• Consumers
UNDER PRESSURE
CONSUMER
DATA
Attitudinal
Intrinsic
Behavioral
Subhead
A LOOK OVER THE HORIZON
Subhead
Subhead
“THINGS” CONNECTED TO THE INTERNET
Subhead
IT’S REALLY BIG DATA
QUANTIFIED SELF
Subhead
WEARABLE TECH
3D PRINTING
INNOVATION CROWDSOURCING
OPEN RATINGS
Subhead
COGNITIVE COMPUTING
Subhead
EMOTIONAL MEASUREMENT
BIOMETRIC MEASUREMENT
THE NEW VOCABULARY
THANK YOU!Feel free to contact me if you have any questions or
comments:
Leonard MurphySenior Partner, Gen2 AdvisorsEditor-in-Chief, GreenBook Blog
gen2advisors.comP: 770-985-4904 M: 678-232-7691lmurphy@gen2advisors.comS: lennymurphyrhr
T: @lennyism GreenBook Blog | GRIT
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