What You Need to Know About SEO

What You Need To KnowAbout

S E O

Who We Are

Kasi GajtkowskiOrganic Search Managerkasi@hallme.com

Hall Web Serviceswww.hallme.com

• 10+ Years in Business• Over 80 Search Marketing Clients• 98% of Customers "Very Satisfied"

Got Questions?

• Use GoToWebinar “Chat” or “Ask a Question”

• Twitter with #SEOvision tag

About You:

What You'll Learn:

• What SEO is and why search is important• What “SEO Best Practices” are• How Google searches the web and shows results

• You own or manage one or more websites• You care about whether these sites generate business or not• You know very little about SEO• You want to know whether SEO is the right move for your business

Time to Re-think Your Marketing Strategy!

Old/Outbound Marketing

• TV Radio Ads• Print Ads• Direct Mail• Telemarketing

An Interruption An Interaction

New/Inbound Marketing

• Social Media• SEO/SEM• Blogging• Online Videos

How People Find Websites

Search

Type-In

Other Sites

Some Stats on Search

• Over to 14 Billion Searches a Month• 78%+ is Google (US)• 84.2% are Multiple Word Searches• More than Half of All Web Users Search Daily

Or

• Yahoo will start showing Bing (early '10)• ~ 20% of market share• Typically more novice users• Ad platform will (eventually) change• Google is more scared of Twitter – doing RTS now

The Psychology of Search

I need to get a job, dude!

How Search Engines WorkProblem, eh? Let me see what I can find...

“Job Interview Tips”

How about these?

The Beauty of Relevance

Wow, thank you Google!

Potential Customers Are Already Looking For You.

They Just Need to Be Able to Find You.

What SEO Is

Good

Bad

Hey, what's this site about?

“Job Interview Tips - Advice for Career Search”

“Home Page”

SEO Best Practices

– Keywords– Page Names with Keywords in Them– Text Based Navigation Links– Unique and Descriptive Page Title Tags– Descriptive Heading Tags– Meta Information with Keywords in Them– Descriptive Image Alt Tags– Linking to other Documents

Keywords are Important!

https://adwords.google.com/select/KeywordToolExternal

• Type in words related to your product and/or service• Google gives you ideas, competitiveness, search results• Type some of these in Google. Are these sites similar to yours?

You don't need to be #1 for everything.

You need to be #1 for what matters.

Your Goal:

• Say What You Do• Make the Code Easy to Read• Help Search Engines Do Their Job

Content is Still King

Search Engines OnlyUnderstand Words. Okay? *

* Except of course when they understand images, video and Flash

Black Hat

• Keyword Stuffing• Spamming• Cloaking• Content Scraping• Paying for links

Beware of Promises

You will not be #1 for “fish”:

• You need wordson your site, really

• It will not happenovernight

• It requires work

Photo: http://www.flickr.com/photos/7736797@N05/1508540691/

Authority Matters

Good

Better

Hey, which of you is more important?

“Job Interview Tips - Advice for Career Search”From About.com

“Job Interview Tips - Advice for Career Search”From Molly's Blog

Building Links

• Business Partners• Directories• Press Releases• Promoting Articles• Whitepapers• Blog Entries• Social Sites

Re-cap

Photo: http://www.flickr.com/photos/5-0_og/1304841776/

• Describe what you are• Be unique• Follow the rules• Link and link alike• Get professional help• Don't panic!

mm...

Weekly Webinars

Next week:

Amanda – Get Your Business Blogging!

Two Weeks:

Kasi – Creating Killer Content for Great Rankings

Learn More!• Web Vision Blog - http://www.hallme.com/blog• Webinars – http://www.hallme.com/webinars• Follow Hall on Twitter - @Hall_Web• Call us! 1-877-425-5932 (HALL-WEB)• Email me: kasi@hallme.com

Questions?