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This webinar demystifies the term, Search Engine Optimization (SEO). We'll analyze how search engines work, look at how people use search engines, and discuss how to build and market your site so that you can get good rankings for terms related to your product or service.Presented by Kasi of Hall Web Services
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What You Need To KnowAbout
S E O
Who We Are
Kasi GajtkowskiOrganic Search [email protected]
Hall Web Serviceswww.hallme.com
• 10+ Years in Business• Over 80 Search Marketing Clients• 98% of Customers "Very Satisfied"
Got Questions?
• Use GoToWebinar “Chat” or “Ask a Question”
• Twitter with #SEOvision tag
About You:
What You'll Learn:
• What SEO is and why search is important• What “SEO Best Practices” are• How Google searches the web and shows results
• You own or manage one or more websites• You care about whether these sites generate business or not• You know very little about SEO• You want to know whether SEO is the right move for your business
Time to Re-think Your Marketing Strategy!
Old/Outbound Marketing
• TV Radio Ads• Print Ads• Direct Mail• Telemarketing
An Interruption An Interaction
New/Inbound Marketing
• Social Media• SEO/SEM• Blogging• Online Videos
How People Find Websites
Search
Type-In
Other Sites
Some Stats on Search
• Over to 14 Billion Searches a Month• 78%+ is Google (US)• 84.2% are Multiple Word Searches• More than Half of All Web Users Search Daily
Or
• Yahoo will start showing Bing (early '10)• ~ 20% of market share• Typically more novice users• Ad platform will (eventually) change• Google is more scared of Twitter – doing RTS now
The Psychology of Search
I need to get a job, dude!
How Search Engines WorkProblem, eh? Let me see what I can find...
“Job Interview Tips”
How about these?
The Beauty of Relevance
Wow, thank you Google!
Potential Customers Are Already Looking For You.
They Just Need to Be Able to Find You.
What SEO Is
Good
Bad
Hey, what's this site about?
“Job Interview Tips - Advice for Career Search”
“Home Page”
SEO Best Practices
– Keywords– Page Names with Keywords in Them– Text Based Navigation Links– Unique and Descriptive Page Title Tags– Descriptive Heading Tags– Meta Information with Keywords in Them– Descriptive Image Alt Tags– Linking to other Documents
Keywords are Important!
https://adwords.google.com/select/KeywordToolExternal
• Type in words related to your product and/or service• Google gives you ideas, competitiveness, search results• Type some of these in Google. Are these sites similar to yours?
You don't need to be #1 for everything.
You need to be #1 for what matters.
Your Goal:
• Say What You Do• Make the Code Easy to Read• Help Search Engines Do Their Job
Content is Still King
Search Engines OnlyUnderstand Words. Okay? *
* Except of course when they understand images, video and Flash
Black Hat
• Keyword Stuffing• Spamming• Cloaking• Content Scraping• Paying for links
Beware of Promises
You will not be #1 for “fish”:
• You need wordson your site, really
• It will not happenovernight
• It requires work
Photo: http://www.flickr.com/photos/7736797@N05/1508540691/
Authority Matters
Good
Better
Hey, which of you is more important?
“Job Interview Tips - Advice for Career Search”From About.com
“Job Interview Tips - Advice for Career Search”From Molly's Blog
Building Links
• Business Partners• Directories• Press Releases• Promoting Articles• Whitepapers• Blog Entries• Social Sites
Re-cap
Photo: http://www.flickr.com/photos/5-0_og/1304841776/
• Describe what you are• Be unique• Follow the rules• Link and link alike• Get professional help• Don't panic!
mm...
Weekly Webinars
Next week:
Amanda – Get Your Business Blogging!
Two Weeks:
Kasi – Creating Killer Content for Great Rankings
Learn More!• Web Vision Blog - http://www.hallme.com/blog• Webinars – http://www.hallme.com/webinars• Follow Hall on Twitter - @Hall_Web• Call us! 1-877-425-5932 (HALL-WEB)• Email me: [email protected]
Questions?
