WISE SYMPOSIUM: You are your brand managing your reputation

You Are Your Brand: Managing Your (online) Reputation

April 12, 2011

•  Founded in 2003

•  Corporate Office in New Hartford NY • Satellite offices in Bloomfield CT, Rochester NY, New Jersey

•  20 Employees

•  Full Service Internet Marketing Agency • Search Engine Optimization Services • Pay-Per-Click Management Services • Social Media Implementation and Mgmt • Web Design, Development, Applications & Testing •  Analytics

Who are we?

Socialnomics by Eric Qualmann equalmann@twitter.com www.socialnomics.com

Before you start . . .

Who What When Why How

It is all about your community . . .

• Facebook

• Twitter

• Linkedin

• YouTube

• Slideshare

So many choices . . .

Top Insights:

1) The 35-54 year old demographic is growing fastest •  276.4% growth rate

2) The 55+ demographic is the second fastest •  194.3% growth rate

3) The 25-34 year old demographic doubles every 6 months

4) There are more females (55.7%) than males (42.2%) on Facebook •  2.2% are of unknown gender.

5) College crowd 18-24 year olds remains largest •  at 40.8% •  down from 53.8% six months ago.

Your Facebook page: •  Engage

•  Interact

•  Comment

•  Share

•  Link

•  Be a voice of VALUE

Your Linkedin Profile

•  Create your account

•  Build your online profile - Completely

•  Summarize your expertise

•  Build your community

•  Request Recommendations

•  Give Recommendations

•  Integrate blog

•  Upload presentations

•  Join and engage in relevant groups

• 1 Billion Tweets Per Week

• 456 TPS on June 25, 2009

• 6,939 TPS on New Years Day 2011

• 572,000 NEW accounts created 3/12/2011

Socialnomics By Eric Qualman

www.socialnomics.com

• Exceeds 2 billion views a day

• 24 hour of video uploaded every minute

• Average person spends 15 minutes a day on YouTube

Monitor Successes

Is this your target audience?

Blogging

Ways to measure?

Google Alerts . . .

So what does a consistent online brand look like?

This presentation is available at www.slideshare.net/katiehoke

Kathy Hokunson Vice President Sales and Marketing Site-Seeker, Inc. \\ kathyhokunson@site-seeker.com

Thank You!

WISE SYMPOSIUM: You are your brand managing your reputation

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