A Ride You Don't Want To Miss-CATA's Online Strategy

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A Ride You Don’t Want To Miss

Mapping CATA’s Route To

Online Marketing

Lansing’s Major Travel Hub

Photo: from CCO Video

Web Content

Keywords

SEO

Keep it Simple

Make the Right Connections

Lansing’s $140,000 Bus Driver

Tools to Stay Engaged

Linked Routes That Provide ValueLinked Routes that

Provide Value

Location & Real Time Data

Helps You & Your Customers

Listen to What People Are Saying

Hootsuite

Google Analytics

Google Blogs

CPI vs CPC

Personnel Timing

Feed Your Networks& Watch Them Thrive