Promoting your Facebook page for festivals and events

PROMOTING YOUR FACEBOOK PAGEPresentation forScottish Borders Council – December 2012

OFF-LINE WAYS TO PROMOTE YOUR FACEBOOK PAGE Put your Facebook Page details on all printed

materials Include a link to your Facebook Page on

Letterhead paper Include details in your Press Releases Print signs and have them visible at your

event

PRINTED MATERIALS

Make it easy for people to find out more – include the web address for your Facebook page on your leaflets and posters

MAKE SOME BIG SIGNS!

Facebook.com/YourEventName

ON-LINE WAYS TO PROMOTE YOUR FACEBOOK PAGE Put a link to your Facebook page on your

emails Link to your Facebook page from your

Website Include a ‘like’ box on your page Post links to your Facebook page on Twitter Visit other pages and post helpful comments

on their discussions, acting ‘As Your Page’ Ask your friends!

LINK FROM YOUR WEBSITE

FACEBOOK LIKE BOX ON YOUR WEBSITE

RUNNING COMPETITIONS Beware! Facebook guidelines are strict

around running competitions (Facebook Page Guidelines)

You will need to use a competition app such as Wildfire

Or you could run the competition on your website, but promote it via Facebook links

HELP WITH SOCIAL MEDIA This training package prepared by Susan

McNaughton (http://www.susanmcnaughton.com)

Contact: 07742 418388 Email: susan@susanmcnaughton.com• Twitter https://twitter.com/#!/SusanMcNaughton• Facebook:

https://www.facebook.com/Susan.McNaughton.Social.Media

• LinkedIn: http://www.linkedin.com/in/SusanMcNaughton