Audience feedback on Digipak and posterJESSICA GORDON

Survey monkey

Again, I used the website survey monkey to conduct my audience feedback. I originally started to create one myself through another website called polleverywhere.com but this made the results very hard to understand side-by-side and so switched back to the website I was familiar with. I used the same people in my group chat on facebook messenger and sent them photographic evidence of my music poster and digipak with an attached hyperlink, asking them to complete the survey with the relevant information. You will now be able to view my results on the following slides.

100% of the people who filled out this survey stated that there is consistency between the two ancillary texts, this means my target was achieved. I aimed to make both products coherent to allow the two to easily be associated together; this would help the further promote the artist and album, leading to an increase in sales revenue.

100% of audience members agreed that the green, black and white colour theme most definitely fits in with the indie pop genre. Green itself connotes nature and symbolises growth, harmony, freshness and fertility. Black has connotations of power and elegance and white connotes purity and innocence. I think all together this combination really relates to the indie pop genre.

100% of my audience believed that the photographs were effective and worked well within my coursework piece, conveying the fact they were aesthetically pleased with the images of the artist, possibly referring to the fact he is the main focus which grabs the attention of the audience first.

Here, 80% agreed that the fonts did relate to the indie pop genre, however, 20% did disagree. This may have a mistake of my own, more thinking about what looks well when pieced together, not what actually related to the genre itself. I think this is something I could have done more research on. As a result of this, I typed in ‘indie fonts’ into google images out of interest to see what would be displayed, this is what I found:

100% of my audience agreed that the products were effective. I believe this is purely down to the fact they look good at first glance and therefore will intrigue audience’s attention.

80% of people said they would buy the album after seeing my coursework pieces, this is a positive note as the whole purpose of both a digipak and a music poster is to further promote and to boost sales. 20% said they wouldn’t, this could be purely down to the fact that they aren’t interested in this particular genre of music or were dissatisfied with the products.

20% of people said that the digipak needs improving… the next two slides will explain this in more depth.

2 respondents said that the font choice needs improvement, this is definitely something I will look into for next time to achieve the perfect font. Also somebody added that the artist name could have been different, perhaps it doesn’t have that typical ‘star quality ring’ to it.

Everybody gave the products as a whole a rating of 7 upwards for it being aesthetically pleasing, I think this is a very important aspect of any product because it simply has to look good to attract attention.

5 people said that the photography aspects were the first things that grabbed their attention, this is ideal as I wanted to ensure that my artist was the main focus on both products and 4 people responded in relation to the text because of colours etc.