20110817 icontrol english_combined

ⓒ 2011 insprout Corporation.

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An Analysis of Demand Side Management

Aug 17, 2011


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Table of Contents

1st Part: Introduction

� Introduction

�Our Focus in the Technological Domains of Smart Grid

�Demand Side Management

�Big News!

2nd Part: 1st Case Study

�People Power

3rd Part: 2nd Case Study

� iControl Networks


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Introduction

Purpose

-In the previous research, we identify the business opportunities in

Demand Side Management (DSM) that include the Energy

Management Services (EMS) and Advanced Metering Infrastructures

(AMI) & Field Area Network (FAN).

-In this research, we will deeply take a look at the structure of these

technological domains, and pick up & analyze some companies

active in these domain as case study.

Methodology

-We will present an diagram of Demand Side Management,

identifying each technological component within the system.

-We will then pick up some companies that are actively doing

businesses within these fields to get case studies for Japanese startups.


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2．Our Focus in the Technological Domains of Smart Grid

TransmissionTransmission DistributionDistributionGenerationGeneration ConsumptionConsumption

Renewable EnergiesRenewable Energies

Alternative EnergiesAlternative Energies

Energy Production

Wide Area Monitoring SystemWide Area Monitoring System

Monitoring&Control of System Power Supply

Distribution AutomationDistribution Automation

Superconducting TransmissionSuperconducting Transmission

Effective Operation of System Power Supply

Power Electronics Applied EquipmentPower Electronics Applied Equipment

AMI / FAMAMI / FAM

Advanced Interface Technologies

Power Conditioner TechnologiesPower Conditioner Technologies

EMSEMS

EVEV

Energy Consumption

Energy Storage TechnologiesEnergy Storage Technologies

Energy Storage6

1 2 3

4

5

RecycleRecycleFossil Fuel EfficiencyFossil Fuel Efficiency

Energy SavingEnergy Saving

※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.”

1）

2）

3）

4） 5） 6）

7）

8）

9）10）

11）

12）

13）

14）


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※Classifications are based on Japan’s New Energy and Industrial Technology Development Organization (NEDO) “Renewable Energy Technology White Paper 2010.”

DescriptionDescriptionTechnological

Domain

Technological

Domain

③Energy Consumption

6) EMS Technologies

Process of managing the consumption of energy, generally to

optimize available and planned generation resources.

It includes HEMS, BEMS, FEMS, and Demand Response.

AMI refers to a system that integrates smart meter and various

control devices for energy management. FAN is a network that

bundles multiple smart meters and connects to public

communication lines.

⑤Advanced Interface

Technologies

12) AMI / FAN

2．Detailed Descriptions of DSM Domains


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※Source: “Technologies and Standardization of Smart Grid” published in 2010 by Japan Standard Association

3．Structure of DSM

Power Company

Business

System

Distribution

Automation

System

Gas Company

Service

Provider

MDMS Concentrator Communication

AMI

Measu

re

Contro

l

Building/Commercial/Industrial

HEMS

Controller

Household

Devices

Energy

Storage

Energy

Generator

Household

BEMS/FEMS

Controller

Household

Devices

Energy

Storage

Energy

Generator

Demand Response Network

EMS Controller

Smart Meter

Concentrator

MDMS

Communication

Unit

Wired/Wirelsss

Block Diagram

System Structure


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3．Structure of DSM

�AMI assumes communications among Smart Meter, Service Providers

including utility companies and Energy Management System placed in the

demand side.

�Between service providers and consumers AMI provides information to

various systems through Meter Data Management System (MDMS). For

example, billing automation system, distribution automation system are done

through AMI.

The introduction of AMI makes it possible to

measure power consumption real time.


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4．Big News!

�California PUC adopted the world’s first comprehensive set of rules

to ensure that consumers can access the detailed energy usage data

gathered by their smart meter. This decision calls for:

1. Web Presentment-Utilities must provide via their websites such information as detailed energy usage.

2. Tier Alerts-When customers move from one price tier to the next, the utilities are to provide notification.

3. Rate Option Calculator-Help consumers understand whether they would save money by switching to a time-of-use rate.

4. Real-time Data

-Decision requires them to file plans that “include an initial phase with a rollout that enables a

minimum of 5,000 HAN-enabled devices to be directly connected with smart meters.

5. Third-Party Data Service

- Consumers can authorize third parties to receive their backhauled smart meter data directly from the

utility to support services such as energy efficiency. Will use OpenADE as standard.


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4．Big News! ~OpenADE (Automated Data Exchange)

Meter

Data

Mgmt

Utility

Billing

& CIS

Utility

Web

Site

Open

ADE

Smart Network

Application Platform

Communication Network

Head End

Open

ADEEnergy Info

Application

Utility Data Center Authorized Third Party

Next Day DataAMI

Radio

Smart Meter

Communications

Network

Internet

Internet

How the Open Automated Data Exchange communication standard works

※Source：http://www.emeter.com/smart-grid-watch/2011/california-puc-adopts-consumer-data-access-and-privacy-rules-for-smart-meters/


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Case Study 1

People Power

Aug 17, 2011


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Overview of People Power

1. Product/Service

-offers integrated EMS solution, “Energy Services Platform”

which consists of the followings:

i. SuRF Module (wireless communication module)

ii. OSIAN (middleware embedded on SuRF Module)

iii.Cloud-Based Power Management Tool

2. Corporate Data

-CEO: Gene Wang

-Founded in Jan. 2009

-http://www.peoplepowerco.com/

-Finance

i. Series A, ¥750,000, Nov.10, 2009

New Cycle Capital, Greener Capital


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Company Overview

Name

Headquarters

Year Founded

Employees

Business

Sectors

Partners

People Power

People Power USA

526-A Bryant Street Palo Alto, CA 94301

2009

22 employees (on Linked in, as of Aug 17 )

Offers integrated EMS solution, “Energy Services Platform,” consistingof

1) SuRF Module (wireless communication module), 2) OSIAN (middleware

embedded on SuRF Module), and 3) Cloud-Based Power Management Tool

Broadband service providers and home security companies :

Comcast, ADT


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Funding History

Series A

Total

Nov. 2009

-

0.75M

0.75M

Year Amount

New Cycle Capital

Greener Capital

-

Participants in the Round


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Focus Area

Power Company

Business

System

Distribution

Automation

System

Gas Company

Service

Provider


AMI

Measu

re

Contro

l


HEMS

Controller

Household

Devices

Energy

Storage

Energy

Generator

Household

BEMS/FEMS

Controller

Household

Devices

Energy

Storage

Energy

Generator


EMS Controller

Smart Meter

Concentrator

MDMS

Communication

Unit

Wired/Wirelsss

Block Diagram

System Structure


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Description of Energy Service Platform

1. SuRF Module

-Wireless communication module

-Mounted in home appliances

2. OSIAN

-Middleware for Open Source IPv6

Automation Network

-Embedded on SuRF Module

3. Cloud-Based Power Management Tool

Enable you to monitor & control home

appliances through smart phone and PC

Three Components of ESP

Energy Service Platform

*For a video presentation, see the following link:

http://youtu.be/lJY9cVF7Tuk


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1. SuRF Module

-Wireless communication module in

various electrical appliances at home

-Dimensions (25mm×25mm×0.9mm)

-IEEE 802.15.4g

-900MHz radios

2. OSIAN

-Middleware for Open Source IPv6 Automation

Network

-Embedded on SuRF Module, and SuRF & OSIAN

mounted in electrical appliances connect to cloud-based

power management tool

-Corresponds to WiFi & ZigBee


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3. Cloud-Based Power Management Tool

-To monitor, control, compare, and contest

power consumption through a single platform,

ESP. Contest functions include Social Network

Services (SNS) such as Facebook.

-For instance, ESP provides an application that

enables you to contest among business

divisions in a company to contest power

consumption.

-To remotely control air conditioning of

commercial facilities such as shopping malls

and office buildings, based on temperature

sensors & humidity sensors.


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Business Model

①①①①SaaS

Model

CustomersPeople

Power②②②②

Custom-

made

Software

Electric

Appliance

Makers

SaaS Model

Custom-made

Software

Company that adopts ESP pays annual fees. Service is offered

under People Power’s brand.

Company that adopts ESP offers its own services, and pays

People Power IRE, as well as annual license fees.


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Citations

English

http://www.treehugger.com/files/2010/11/people-power-brings-esp-to-the-

smart-grid-video.php

http://jp.advfn.com/news__48233630.html

http://www.investorideas.com/news/2011/renewable-energy/02171.asp

http://l2myowndevices.com/index.php/2011/06/28/with-google-power-meter-

of-people-power-announces-a-better-app/

Japanese

http://www.peoplepowerco.com/pressreleases/download/ESP_Product_Annou

ncementJP.pdf

http://journal.mycom.co.jp/news/2010/11/10/113/index.html

http://sangyo.jp/ri/sg/na/article/20110421.html


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Case Study 2

iControl Networks

Aug 17, 2011


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Company Overview

Name

Headquarters

Year Founded

Employees

Business

Sectors

Partners

iControl Networks

Redwood City Office (HQ)

555 Twin Dolphin Drive, Suite 280, Redwood City, CA 94065

2005

69 employees (on Linked in, as of Aug 10 )

iControl OpenHome™ Platform :Interactive Home Security, Energy Management, Home Health Care

Broadband service providers and home security companies :

Comcast, ADT


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Funding History

Series A

Series B

Series C

Series D

Total

Apr. 2006

Apr. 2008

Jul. 2009

Jun. 2011

-

5M

15.5M

23M

50M

93.5M

Year Amount

Charles River Ventures, Intel Capital

Kevin Hartz

Kleiner Perkins Caufield & Byers

Intel Capital, Charles River Ventures

Cisco, Comcast Interactive Capital

Kleiner Perkins Caufield & Byers

Charles River Ventures, Intel Capital

Cisco Systems, Comcast Interactive Capital

Intel Capital, Charles River Ventures, iFund,

Rogers Communications Inc., Tyco International

-

Participants in the Round


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Focus Area

Power Company

Business

System

Distribution

Automation

System

Gas Company

Service

Provider


AMI

Measu

re

Contro

l


HEMS

Controller

Household

Devices

Energy

Storage

Energy

Generator

Household

BEMS/FEMS

Controller

Household

Devices

Energy

Storage

Energy

Generator


EMS Controller

Smart Meter

Concentrator

MDMS

Communication

Unit

Wired/Wirelsss

Block Diagram

System Structure


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Description of iControl OpenHome Platform

iControl

OpenHome Platform

Interactive Home Security Energy Management Home Health Care

•IP-enabled home security

•Remote access via web

•Interactive video

•Home management

•Email/Text alerts

: a software solution that helps broadband

service providers and home security

companies to deliver the following functions

•Monitor

•Remote control via web

•Interactive Video

•Cost saving

For a video presentation, see the following link:

http://youtu.be/ws9DusN0-OA

•24/7 monitor

•Combines with monitoring

devices like IP camera,

motion sensors, and

emergency aids


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Business Model

Broadband

Service

Provider

CustomersiControl

Networks

Home Security

Company

OpenHome platform powers Comcast's Home Security package.

•Traditional home security features: police and fire-alarm protection

•“smart home” capabilities: to adjust digital thermostats

Home security is a big market in the US.

iControl has identified market opportunities in the market, and

developed the smart grid system to manage energy consumption at

home that corresponds with home existing security systems.


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Citations

English

http://green.tmcnet.com/topics/green/articles/188838-top-7-reasons-icontrol-networks-

50-million-infusion.htm

http://www.securityinfowatch.com/broadband-service-providers-changing-home-

security-landscape?pageNum=1

http://www.securitysystemsnews.com/article/comcast-sells-home-securityhome-

automation-icontrol

http://techcrunch.com/2010/11/04/icontrol-ucontrol/

Japanese

http://sangyo.jp/ri/sg/na/article/20110421.html

http://www.blwisdom.com/trend/58/2.html

http://ippei.posterous.com/smartgrid-icontrol-0


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Comparisons between People Power and iControl Networks

� They both do their business at B to B to C basis, not directly

selling to consumers.

� iControl Networks relies its sales on traditional sales channels

such as home security companies, while People Power offers

its HEMS solutions directly to consumer electronics

companies, a different business model from other HEMS

companies.

� People Power adds social media aspects into its service, while

iControl Networks mainly develops home security solutions

with EMS as an add-on benefit to customers.

� This may imply that HEMS companies must offer some

extra value to draw attention from consumers to manage

their home energy consumption.


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TO BE CONTINUED

We will analyze in detail various EMS technologies and

companies in those domains