2012 capabilities 2.7

Courier-Journal Media Digital Capabilities

Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]

It use to be so easy…

Now I have to consider all of these? We can help!


We can help…

Display• Courier-journal .com, Yahoo.com Network and Ad Network•Targeting

•Demo•Geo•Behavior•Day Parting•Frequency Capping

•Retargeting

Search•Search Engine Optimization (SEO)

•Pay-Per-Click Advertising (PPC)

•Local Optimization (Maps)

Email•Targeted Email Marketing

•Opt-in email with mgmt for retention

•Emails available inside and outside DMA

•530,000 emails in Louisville DMA

Social•Social page creation and mgmt.

•Facebook Advertising•Customized content and app creation

•Social Keyword Listening

Mobile•Display Targeting•Geo, •Section

•Mobile Landing Pages

•SMS Text advertising


Visitors Come to courier-journal.com Frequently Throughout the Day For Breaking News and Updates

Source: Site Catalyst Omniture

Most important…courier-journal.com delivers results

• courier-journal.com averages over 18 million page views every month

• 1.8 million unique visitors go to courier-journal.com each month to read not only our breaking news but also catch up on sports updates and to plan entertainment and shopping

• We average 7 pages per visit


courier-journal.com Monthly Visitor Profile:• 48% are female• 52% are male• 38% are age 18-34• 33% are age 35-49• 29% are age 50+• 75% are college educated• 24% have $100,000+ household incomes• 41% have $75,000+ household incomes• 67% have $50,000+ household incomes• 45% are families with children under 18• 75% are homeowners • 82% have shopped online in the past year

Source: Scarborough Research 2012, Release 2

Courier-journal.com Visitors Represent Strong Potential For Results-Driven Campaigns


Tablet Engagement

Engagement CTR: 3.0%


Mobile Ads

• Average 65,000 unique visitors and 960,000 page views.

• Time spent per visit was 5 minutes

• Engagement CTR: .43%


High Impact Creative Display

Homepage Re-Skin Push Down

Page CurlInterstitial


Screen Capture Data Fed Ad Units

Synced Ad Unit and Calendar Rollover Units




Interactive and Dynamic

Fixed PanelVideo Pre-Roll

Float Over


Ad3 Unit OptionsFeatures: Choose any 3 of the following options to add to an existing

creative

• Click through to Tweet• User-Initiated Video• Audio – User Initiated or Downloadable• Click through to a form• Product Carousel• Photo Gallery• Click through to Facebook• Tweet from within ad unit• Email Send to a Friend• Calendar Reminders• Store Locator• Data collection/for

*Can be added to 728x90, 300x250, 160x600,300x600, 300x800, Fixed Panel, Pushdown and 425x600

Click Ad

http://demo.pointroll.com/PointRoll/AdDemo/JEFFCOATTY-DIVOFCHILD/JeffCoAtty_ChildSupport_Base300x600_finalPd1.asp


What is Retargeting?

Retargeting or Remarketing is a form of behavioral targeting where users are targeted on web sites based on specific actions taken or not taken on the advertiser's site.

The advertiser places tracking codes on pages of their site to identify users as being interested in the specific products/services.

The tracking code allows the advertiser to locate users who didn't take an action, such as complete the purchase or fill-in the lead form, and deliver them targeted messages when they visit other web sites.


How it works?


Example Reporting

Date Range: 10/19/2012 through 10/30/2012

Publisher Placement Size

Impressions

RichMedia Impressio

ns

Interactions

Interaction Rate

Avg Brand Interactio

n Time (Seconds)

Total Brand Interaction

Time (Hours)

Banner Clicks

Banner CTR

Panel Impressi

ons

Panel Clicks

Panel CTR Total Clicks

Total CTR

CurrentAd

Clicks

FacebookLike Clicks

General

Clicks

SignUp

Clicks

General

Clicks

Banner

Activities

Yahoo.com N/A 178,188 172,803 5,211 3.016% 56.247 81.4 188 0.106% 5,885 340 5.777% 528 0.296% 25 0 290 17 180 0

160x600 127,905 125,516 3,206 2.554% 46.122 41.1 154 0.120% 3,755 267 7.111% 421 0.329% 19 0 231 12 148 0

728x90 50,283 47,287 2,005 4.240% 79.511 44.3 34 0.068% 2,130 73 3.427% 107 0.213% 6 0 59 5 32 0Courier-Journal.com N/A 77,489 69,634 1,185 1.702% 28.648 9.4 60 0.077% 1,234 39 3.160% 99 0.128% 9 6 19 5 41 0

728x90 38,855 35,319 624 1.767% 35.600 6.2 28 0.072% 651 6 0.922% 34 0.088% 1 0 5 0 21 0

300x250 38,634 34,315 561 1.635% 23.653 3.7 32 0.083% 583 33 5.660% 65 0.168% 8 6 14 5 20 0

Total N/A 255,677 242,437 6,396 2.638% 53.040 94.2 248 0.097% 7,119 379 5.324 627 0.245% 34 6 309 22 221 0

Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected] – Property of Courier-Journal Media | 502.582.4067 | [email protected]

Search

Ad ClicksAd Clicks

Content

Search Clicks

Behavioral Targeting


Homepage Re-skin

•Sold in one day increments•Homepage only•300x250 ATF included•Higher recall•Everyone coming to homepage will see your message

Back To Slide


Pushdown or Pencil Ad

•Sold in one day increments•Homepage and Section Fronts•Expands 1x per unique visitor per day. (user can replay ad however)•Engagement level 6x’s that of a standard banner ad

Click ad to see live exampleBack To Slide

http://demo.pointroll.com/PointRoll/AdDemo/KentuckyDerbyFestivalInc/KDF_PInSales_April2013_970x66_DemoPe0.asp


Interstitial

•Sold in one day increments•Rotates through site•Seen one time per unique visitor per day•Engagement level 6x’s that of a standard banner ad

Back To Slide


Page Curl

•Sold in one day increments•Homepage and Section Fronts•Mouse over to peel back

Back To Slide


Video Pre and Post-Roll with 300x250

•Great for adding commercials online•Purchase on a CPM basis•Pre or Post-Roll Video must be 15 seconds or less•300x250 ad stays through the entire video•11x’s the engagement of a standard banner ad•Overlay optionalBack To Slide


Fixed Ad Unit

•Stays fixed on article pages as you scroll up and down the page•Article Pages Only•Target specific article sections by day

Back To Slide


Float Over

•Sold by CPM•Runs anywhere on the site•Expands 1x per unique visitor per day. (user can replay ad however)•Engagement level 6x’s that of a standard banner ad


http://demo.pointroll.com/PointRoll/AdDemo/KentuckyLottery/KentuckyLottery_KLWeatherSponsor_2012_Base728x90Pe9.asp


Float-over ad and screen capture

Click ad to see live example Back To Slide

Screen capture with float-over

http://demo.pointroll.com/PointRoll/AdDemo/RepublicBank/CourierJournal_iPhoneApp_300X250_Auto_EXP_DerivePd9.asp


Synced Ad Unit with Calendar

Click ad to see live example

Synced and expanding ad

unit with calendar inside

the unit for upcoming

events

Back To Slide

http://digitalcreative.gannett.com/SpecSamples/RiverbendMusicDemo/Spec_Template.html


Data fed ad Units


Information being hosted

somewhere else can be pulled into

ad unit

http://digitalcreative.gannett.com/SpecSamples/KYLotteryDemo/KYLotterySpec.html


Rollover ad units


2.6% average engagement

and an average of 53 seconds spent on the ad unit.

Can track engagement

in ad unit. Clicks, rollover

and specific areas of the

page

http://digitalcreative.gannett.com/SpecSamples/FeedersSupplyDemo/Spec_Template.html


Interactive and Dynamic Gaming


You can scratch off the

symbols to win.

Each time the stack of coins

will be in a different location

http://demo.pointroll.com/PointRoll/AdDemo/KentuckyDerbyFestivalInc/Kentucky_Derby_Pin_Program_exp_demoLd7.asp

http://demo.pointroll.com/PointRoll/AdDemo/KentuckyLottery/KYLottery_launchpad_demoPe0.asp


Thanks

Thanks Erik Helton

Sr. Digital [email protected]

502.582.4067

Business

2012 capabilities 2.7