Embed Size (px)
Citation preview
Taking on a New Category - Overview
This course will detail critical steps such as:
• Where to start• Identifying stakeholders• Analysing the market• Developing a category plan
Summary & Aim
Starting to manage a new category of spend, whether an experienced practitioner or a newcomer to the profession, can be a daunting prospect. However the process is remarkably similar regardless of the specific category.
This briefing will lay out a plan of approach for taking on a new category, or starting out on Category Management for the first time.
Where to start:
• Understanding the spend in the category
• Understanding the strategic importance of the category to the business
• Defining a set of achievable deliverables
Identifying the Stakeholders:
• Who holds the budget and what are their objectives for the spend in question?
• Who holds decision making authority?
• What are their requirements for the category?
Analysing the Market:
• Is the market competitive?
• Does the company behave in anyway to reduce the market’s inherent competitiveness? Who is the incumbent and what incentives might they have to work with you?
• Who do your competitors buy from, who does everyone else buy from.
Developing a Category Plan:
• What are the key elements to consider in a Category Plan, and who best to deliver and implement it?
Agenda:
11.00 – 11.30 Coffee & Welcome 11.30 – 12.30 Expert Briefing Session 12.30 – 13.30 Lunch & Breakout Sessions13.30 – 13.45 Q&A13.45 – 14.00 Briefing Summary14.00 – 14.30 Networking & close
To book a place on this course please visit:
TAKING ON A NEW CATEGORY BOOKING
Contact Us
1st Floor, 85 London WallLondon EC2M 7AD+44 (0)20 7796 4170
For more information on BravoSolution,the spend analysis and strategic sourcing company,
visit www.bravosolution.com
