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Take your online marketing to the next level in 2013 at BtoB's Digital Edge Live, the digital marketing conference for b2b marketers filled with education from top companies on how they are putting their digital channels to work for more response and revenue.
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Actian
Data management softwaresolutions company
Global foot print of 10,000+customers
250 employees of whom 6are marketing
Data management softwaresolutions company
Global foot print of 10,000+customers
250 employees of whom 6are marketing
New, New Prerogative of Marketing:Everything is Going Digital,We’re Automating the Heck Out of Everything Else
New, New Prerogative of Marketing:Everything is Going Digital,We’re Automating the Heck Out of Everything Else
A Modern Marketing Prescription for Success
Drive awareness and share-of-voice with Earned & Owned
Media
Find prospects with events,PPC and syndication
Engage customers with trialsand experiences
Drive awareness and share-of-voice with Earned & Owned
Media
Find prospects with events,PPC and syndication
Engage customers with trialsand experiences
A Modern Marketing Prescription for Success
1st Get the employee base engaged Conducted company-wide social media training and tactical engagement
2nd Set the content production machine into motion Regular content-based campaigns- performance benchmarks, ecosystem
expansion, new customer wins, industry penetration, etc…
3rd Let your work follow the majority pipeline movement Shift emphasis of work from awareness to conversion to closing and back
again
1st Get the employee base engaged Conducted company-wide social media training and tactical engagement
2nd Set the content production machine into motion Regular content-based campaigns- performance benchmarks, ecosystem
expansion, new customer wins, industry penetration, etc…
3rd Let your work follow the majority pipeline movement Shift emphasis of work from awareness to conversion to closing and back
again
Awareness & Share-of-voice
ActianVectorwiseTweet-fest!
ActianVectorwiseTweet-fest!
LinkedIn Postings in26 groups reaching1,806,914 members
LinkedIn Postings in26 groups reaching1,806,914 members
Twitter (110Tweets
generated108,097
impressions)**
Twitter (110Tweets
generated108,097
impressions)**
Actian “brand”(101,900 onlineconversationsduring July 10-
16)***
Actian “brand”(101,900 onlineconversationsduring July 10-
16)***
LinkedIn Postings in26 groups reaching1,806,914 members
LinkedIn Postings in26 groups reaching1,806,914 members
Twitter (110Tweets
generated108,097
impressions)**
Twitter (110Tweets
generated108,097
impressions)**
Action Apps: Big data tools for business users
8Confidential © 2013 Actian Corporation
Action Apps: Big data tools for business users
ActionsMultiple Data Sources Triggers
9Confidential © 2013 Actian Corporation
Thank you
