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I. Introduction
• Briefly about Market Research Development in Mongolia and
MMCG activity.
• International Research Market condition
II. Market research Development International Standard
Commitment in research activity
• Market research product development
• Market research methodology development
• Tailor made for mining…
Chronicle
Early 2000-2005 Mid 2005-2010 Lately 2011-2012
• 2002, First Market
research company
“MMCG” established.
• Tried to do market
research by old
methodology for the
companies
• Market research demand
less
• Mainly did research for
international
organizations
• Began to work with
worldwide international
research companies.
• Studying international
research standards and
methodologies.
• Market research demand
still less
• Improving stages of data
collection and
processing.
• Developing research
products, methodologies
and facilities.
• Upholding international
standards in all stages of
Market research.
• Market research
demand slightly
increasing.
• We are the top research company in Mongolia that over
the last decade has developed its unique set of research
tools to assess Mongolian market and survey its public
opinion.
• We have successfully conducted over 300 research
studies throughout 60 plus industrial sectors
commissioned by more than 160 business entities and
international organizations.
What MMCG provides?
Market
studies, 40%
Social survey
, 35%
Political and P.O
survey, 15%
Investment
projects, 5%
PR&Ads
campaign&
event
management, 5%
Whom MMCG work for?
Domestic
companies , 30%
International
organizations, N
GOs, 30%
Governmental
organizations
and Political
Parties, 10%
Foreign
investors,
20%
Others, 5%
Social and Economic
studies
• Since its inception MMCG has been conducting a variety
of studies and surveys for various projects by requests of
World Bank, Millennium Challenge Account (USA
ODA), Asian Development Fund, UNDP, UNFPA, Mercy
Corps, ADRA, JICA (Japan ODA), EBRD, etc.
• We have conducted over the last decade social
studies, 19% of which were in the field of environment
and conservation, 17% in the field education, and 16% in
health sector.
Political and P.O Survey
• Together with Loftus Marquardt (http://loftusmarquardt.com/), an international political consulting firm that has been working in USA presidential politics for over two decades, we undertake a Mongolian politicians rating study.
• Together with APCO Worldwide(http://www.apcoworldwide.com/), an international public relations consulting firm, we conduct a qualitative and quantitative study to review public opinion on Mongolian current politics and specially on mining sector.
International Standard
Commitment in research activity
• The revised ICC/ESOMAR International Code on Market and Social
Research was approved by ESOMAR members and is binding from 1
January 2008.
• ISO 20252:2012, Market, opinion and social research-Vocabulary and
service international standards was prepared by Technical Committee
ISO/TC 225.
MembershipMark
A Mark of Excellence
The ESOMAR Membership Mark is a symbol of your commitment to the highest standards of professional practice. Within the industry it is a promise to uphold the highest level of
professional conduct and to implement internationally recognized ethical practices that support
effective decision-making.
Main Research
Methodologies
• Quantitative research methods
PAPI-Paper and Pen Interviewing
CLT-Central Location Test
Telephone survey
Main Research
Methodologies
• Qualitative research methods
FGD-Focus Group Discussion
IDI-In Depth Interviewing
HUT-Home Used Tests
CLPT-Central Location Product Test
Research products meets international standards
now available in local…
• Desk Survey
Industrial Research
Market volume
• Quantitative
Branding Research
Costumer Satisfaction Survey
• Qualitative
Brand Perception
Pack test
Blind test
Product test
Research products meets international standards
now available in local…
• Monitoring
Mystery Shopping
Ads monitoring
• HR
Employee Opinion Study
Employee satisfaction and Corporate Culture
Wage& Salary study
Tailor Made For Mining
• Survey Products For Mining…
• Public Opinion study, P.O
• Cooperate Image,
• Employee Opinion Study, E.O
• PR concept and Ads Monitoring study
• Investment environment
• Salary rate