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3M Formula to MASSIVE Results

3 M Formula to MASSIVE Results in Your Salon Business

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This Keynote Presentation was given to the Top Hair Salon Owners in the 365 Business Development Club at their Autum Symposium in London, September 2013. It Covered the 3M Formula to Massive Results developed by award winning business Coach www.paul-avins.com. The 3M's represent - Mindset, Marketing and Money... These are the key elements Paul has used himself to build an International Franchise in less than 2 years www.thebusinesswealthclub.com and www.businesswealth.com Paul is the first Speaker / Trainer / Coach to have been asked back 3 times to deliver to this demanding audience. If you want your Conference audience to be Empowered, Educated and Energized go to http://www.paul-avins.com/pages/speaking_home.php

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  • 1. 3M Formula to MASSIVE Results

2. About Me& What I Believe 10 Years Business Coaching Turbo Coach! Coached 157 Private Clients Generated over 120million in Sales & Profits for Clients 3. Creator of How to Boost Your Business by 101% 4. Mix Your PASSION with Your Business! 5. The Worlds No1 Business Growth Community 6. Meet some of Our Franchise Mentors 7. Share the Stage with MY Hero's 8. Joint Ventures We have Done 9. Reading Watching a Movie Watching a Demonstration Seeing it Done on Location Participating in a Discussion 10% of what we read 20% of what we hear 30% of what we see How & Why We Use Accelerated Learning 90% of what we say and do Active 70% of what we say Giving a Talk 50% of what we hear and see Passive Doing a Dramatic Presentation Looking at an Exhibit Watching a Demonstration Looking at Pictures Hearing Words Simulating the Real Experience Doing the Real Thing 10. Your Permission.To Go Fast 11. Lets Answer an Important Question 12. Who MY WHY 13. Doing the Same and Expecting Different Results = Insanity! 14. Battle of the Business Models 15. My CORE Belief is that Continued Learning is the ONLY Real Source of sustainable competitive Advantage in Business today! Tom Peters 16. Its Tetrahedron Time! 3Ms Mindset 17. Sohow can YOUR Business 18. Heres to YOU 19. = The cycle continues HaveDoBe The Formula for Success 20. Work on 2 Key Areas to Plan 21. Lets Check in 22. Reality Questions to Answer 1) I have the results I have in my Business because 1) I have the Customers I have in my Business right now because 2) I have the Profits I have in my Business right now because 23. What do YOU Need to get Over 24. What would YOU do? 25. The 4 Keys of Wealth Mind Set 26. Right Mind Set = Massive Success! 27. Time to Share Your Top Ideas 28. Its Tetrahedron Time! 3Ms Mindset Marketing 29. Get Clear on Your Who, What, Why 30. Message to Market Match is EVERYTHING! 31. Critical Success Factor in Marketing Direct Response NOT Brand Building! Strong Headlines Compelling Offer Sales Copy Social Proof Calls to Action Your GOAL is to Sell 32. How We use Direct Response Online 33. Local Geographical Area 10% The TRUTH about where to Invest Your Marketing Money! Existing Customers 60% New A Prospects 30% 34. Products Promotions Profits Marketing Mastery 3P Formula 35. Real Member Results My Business is Up 44% after we followed what my Coach, Paul Avins said and put Marketing Systems in Place! 36. Simple Can be POWERFUL! 37. Harness the Power of 38. Harness Social Proof of Results 39. Set Up for Success. 40. Time to Share Your Top Ideas 41. Its Tetrahedron Time! 3Ms Mindset Marketing Money 42. The Critical Business Lesson ... Profit Profit is a Direct Result of Repeat Customers 43. Discounting vs. Increasing Prices 44. Where Can You Increase Price NOW? 45. What things do you FEAR that can keep you from Taking Raising Prices ..? 46. Myth Busting Why Customers Leave! Customers leave because of price! Customers leave because of PERCIEVED indifference! 47. A few examples of how to Raise Your Prices ... Just Do it! Raise Periodically every 5 new customers... Split Test Pricing Offers... Bundle Products for Bigger Margins... Survey Customers... Sell Exclusive Experiences... Set Team Margin Targets... Add a Stronger USP More Social Proof 48. Profits up by 350% in 18 months! 49. Your Key LEARNINGS in Quarter ? 50. Make Sure YOU Stay in the Driving Seat of your Business 51. Remember