“The 3 CRITICAL Pillars You MUST Have In Your Business To Succeed”

Webinar Hosted By Chris Leadley & Rick Smith

About us – Rick Smith• Qualified engineer• Worked in motorsport managing racing teams for 12 years• Bankrupt in 2005• Has worked in insolvency ever since – helping individuals &

business owners• Currently mentors prospering companies that specialise in

different industries• Expert in personal & business

development• Business Coach & Entrepreneur

About us – Chris Leadley•Studied Marketing & Media at University•Worked in the marketing department for a large

international company•Made redundant from company buyout•Worked for Rick in his motor repair shop•Built 4 businesses from scratch

with Rick•Developed Marketing Strategy Skills•Marketing Consultant/Coach

What we've done so far...Established

companies in a variety of

different industries including:

Property, IT Services,

Corporate & Personal

Insolvency, Financial Services

Worked with

national and

international

companies

Turned around

and recovered a variety of SME's (Small - Medium

Enterprise)

At Business Success Coaching our mission is to help you become successful business owners and

entrepreneurs by giving you the right tools, mind-set and support to grow your

business, avoid the mistakes AND get results.

Our Current Coaching Programmes

•Academy £47 p/m

•Platinum Mentorship £297 p/m

•Complete Marketing Solution £4,997

“The 3 CRITICAL Pillars You MUST Have In Your Business To Succeed”

Who is training for?• Start Ups• Small Businesses• Accountants• Tax Advisors• Graphic Designers• Retailers• Property Investors• Copywriters• Virtual Assistants

• SEO Specialists• Life Coaches• PPC Specialists• Nutritionists• Photographers • Plastic Surgeons•Website Designers• IFA’s• Service Providers…

How will it benefit you?Works for start-ups and established businesses

Gives you the 3 ESSENTIAL parts you must have in your business

Easy to follow and APPLY

Most importantly – it’s a proven system that works…

The 3 Pillars are:

1 – Solid Foundations & Brand 2 – Products & Services 3 – Your Customer Base

Pillar 1 - Powerful Business & Brand

Solid Business

About You•Think about what motivates you in life•Realistic List/Vision Board•Do You Have What It Takes?

Your Business Idea

•Is it realistic and viable?•Can you explain your idea in one sentence?•How will people benefit from your idea?

Your Business Goals

•Short, Mid, Long Term e.g. •Be enough to pay overheads, Expand and grow, Exit strategy

Stable Foundations

The Legal• HMRC/Taxes• Business Type/Registration• Insurances

Staff & Systems• Trained• Customer Focused• Documented Processes

Strong Positioning

•How do you want yourself and your business to appear to customers?•Will you be positioning at the bottom, middle or top of your market?•Clear Consistent Branding

Branding Positioning

•Can help position your business•Get feedback instantly from customers•Can help build status and credibilitySocial Media•Leverage social media•Needs to be done right – no faking•Allow people to say how great your service is

Reputation Management

We have secured funding to help small business growth!

Pillar 2 - Products & Services

Your Product/Service

Increase Value For Customers•Don’t get caught in a race to the bottom•How else can you add value to your product or service

Ongoing Revenue Products/Service

•Membership site•Repeat buying•Product upsells or ‘higher level’

Maximum Leverage From Products &

Service

•Re-purpose•Create once use many•Sell to many at once

Low Price• DVD’s/CD’s• Membership Sites – Low

Level• Events

Mid Price• Membership site –

Mid/High Level• Home Study Courses• Workshops/Training Days

High Price• Mentorship• Done For You Solutions• Consulting

Product/Service Development

•Prompt•Reliable•Efficient

Excellent Service

•Answer Their Needs•Always Follow Up•Treat How You Want To Be Treated

Customer Focused

•Customer Feels Appreciated•Will Spread The Word & Refer•Will Buy From You Again!

Adds Value To Product/Service

Customer Service

Pillar 3 - Build & Grow Customer Base

SEO• Organically Build Ranking• Optimised Website• Best Results Start Local

Pay Per Click• Google/Bing/Facebook - Trackable• Instant Traffic And Leads • Needs To Be Managed Properly or You’ll Lose

Money

Online Marketing

•Local Awareness Marketing•Needs To Be Direct Response•Track And Measure Performance ConstantlyLeaflets•Good Public Relations•Use As Educational/Info MarketingPress•Word Of Mouth Referrals•Strong Business Connections•Know Like And TrustNetworking

Offline Marketing

Consistency•Set & Forget•Use Same Branding And Message Across Marketing•Average 17 Times Seen Before Customer Buys

Outsourcing•Leverage Time•Cheaper/Flexible – Elance, Fiverr, Odesk•Expertise & Professional

CRM Software

•Track All Marketing Activities•Automatically Get Sent Emails Depending On Their Actions•Plan In Advance For Best Results

Marketing Automation

This Marketing Strategy QUADRUPLED Our Client Base In Just 3 Months

Facebook Newsfeed Adverts

WebinarRegistrationPage

DeliverValuableContent

Offer

We help businesses with:•Marketing Automation•Product Development•Service Development•Offline Marketing•Customer Service•Stable Foundations

•Positioning•CRM Software•HMRC Issues•Social Media•Pay Per Click Ads•SEO

We have secured funding to help small business growth…

Work one to one with us on your business

Over 60% of your monthly fee paid for you

You only pay £25 per weekWe only have this funding for 22 businesses

http://business-success-coaching.net/platinum