3 Ways Small Businesses Can

Compete Against Large Companies

Getting your small business noticed in a world full of large

established companies can be a challenge. While small businesses and large

companies might operate in the same market, they have many

differences that can have a major impact on business

operations.

While your business may not be a corporate giant with a million dollar marketing budget, there are a few

business practices you can implement to make your brand

stand out.

Check out these three ways your small business can

compete against large companies…

Provide first class customer service

Large companies may have a large team and marketing budget but they

may not always have the best customer service. As a small

business owner, you have the ability to concentrate on small details such

as delivering a great customer experience.

A larger company can afford to lose clients if they complain and they

typically want to get through every request and question as quickly as

possible because they have so many customers. Providing your

customers with great personalized customer service will keep them

coming back to you over the larger competition.

Focus on niche markets

Small businesses need to focus on niche markets so they can be the leader in that specific niche.

Look at what your competition is doing (or isn’t doing) to find a niche that is missing from the marketplace. Make a list of all your competitors and inspect

what they do well and what they are failing to do.

Determine what it is that sets you apart from the larger

companies. Do you provide a service, feature or product that

can’t be found with the competition? Are your prices cheaper? Do their customers

repeatedly complain about the same issues?

You can research the competition by looking at their

social media, reading online reviews, attending a trade show, or even shopping their location.

See if you can find a unique angle that no one else is focusing

on to see how you can improve what the current competition is

doing. If you have something that your customers won’t find with any other company, you

just found your niche.

Be flexible

Large companies tend to standardize their products and

services and they typically cannot customize what they

offer to the client. Small businesses are much more

flexible and can easily customize products and

services to meet their clients’ needs.

For example, small companies have the great advantage of being able to be flexible on prices. With a much lower

headcount than a large company and lower bills to

pay, small firms end up having lower overhead costs than larger firms. This typically

allows the smaller companies to offer quality services for a

much lower price than a larger company would be able to.

For more information about how your business can compete against larger companies, please contact a,

Nevada Corporate Headquarters Representative at 1-800-508-1729,

Monday thru Friday, 8 am - 5 pm PST.

www.nchinc.com