4 KEYSTEPS TO GROW

Y O U RBUSINESS

ANALYZEYOUR BUSINESS

MODEL

DEFINE YOUR STRATEGIC

GOALS

PLANYOUR

PROJECT

FIND THE RIGHTLOCATION

1 2 3 4

4 STEPS TO SUCCESS WITH LILLE’S AGENCY

I started the business with a simple question:

How can we make the process of buying a

computer better?

The answer was: Sell computers directly

to the end customer. Eliminate the reseller’s

markup and pass those savings on to the

customer.

MICHAEL DELL FOUNDER AND CEO OF DELL INC.

ANALYZEYOUR

BUSINESS MODEL

1

Analyze your business model

WHERE IS YOUR COMPANY TODAY?WHERE WILL IT BE TOMORROW?

How can I make my

company more successful?

What conditions encourage

my company’s development?

What is our best environment for

growth?

1 - ANALYSER VOTRE BUSINESS MODEL

BUSINESS MODELUSE YOUR

Reinventing your business model doesn’t require new technologies or the creation of new markets.

Innovation alone can lead to change in reply to the following questions: What products or services should we offer? When is the right time to make a decision? Who makes those decisions and why?

TO GENERATE VALUE

1 - ANALYSER VOTRE BUSINESS MODEL

GROWTHOPPORTUNITIES

Identify your

The ability to generate and identify opportunities is one of an

entrepreneur’s most important skills.

This need to produce new, useful ideas means that creativity is the

foundation of the entrepreneurial process.

1 - ANALYSER VOTRE BUSINESS MODEL

DEFINEYOUR OBJECTIVESSMART objectives are key to positive growth.

All successful companies have specific, measurable, achievable, realistic and timely goals to help determining what their future looks like.

1 - ANALYSER VOTRE BUSINESS MODEL

Define your KEY SUCCESS

FACTORSBefore focusing solely on your

future growth, you need to make sure you are on the right path.

Make sure that your company is viable and profitable. Forecast

results for at least the next three years.

Clients say, - "What’s your strategy",

and I say, - "Ask me what I believe first."

That’s a far more enduring answer.

Virginia RomettyCEO - IBM Corp.

DEFINEYOUR STRATEGIC

GOALS

2

Define your strategic goals

WHAT PATH SHOULD I TAKE?WHAT DO I NEED FOR SUCCESS?

What makes my organization

unique and what is its fundamental

purpose?

Is this clearly communicated to

my customers?

Can the company leverage this to

generate a profit?

PRIORITIES FORGROWTH

Define your

Depending on your development cycle, you may focus on the end goal (launching a new service, for example), or a financial target (during a downturn, for example).

CAPTURETHE VALUE

found in yournew environment

Regions aren’t just simply geographic divisions, but rather, they provide a

framework within which to carry out collective development. Geographic

proximity facilitates business opportunities, mutual benefit, and

cooperation on innovative projects.

BUSINESS MODEL

Identify the local key success factors of your

developed locallyConduct your business according to the three rules of sustainable development (economic, environmental and social) to maintain your reputation, anticipate risk, and promote innovation within your market.

CHAMPIONSIdentify your

To accomplish true change, employees need independence and the ability to be able to make their own decisions.

These elements have become very important for the increasing number

of companies who use a collaborative approach.

It is critical that companies create a process to identify and manage

high performers while implementing strategies to help them grow, increasing

retention.

Plans are only good intentions unless they

immediately degenerate into hard work.

Peter DruckerConsultant, educator, author

PLANYOUR

PROJECT

3

Plan your project

HOW DO I TRANSFORM MY BUSINESS PLAN INTO ACTION?

How do I evaluate the various scenarios?

How do I leverage these opportunities

into well-timed forays into the market?

How do I manage the risks inherent to

my goals?

Selecting key scenarios using the

GARTNER HYPE CYCLEThe Hype Cycle represents a technology’s life cycle

and its forward trend at any given moment.

By analyzing trends, this tool enables decision makers and entrepreneurs to look forward to the

technologies of tomorrow and make strategic decisions that encourage growth.

ACTION PLANCreate your

Every department in the company has a stake. There are sales action plans and those for marketing, HR, logistics, quality assurance and on and on. Even if the content of each plan is different, the form and the methodology remain the same.

Approaching this methodically will pay off in the end. You can tell it’s worth it when you review your goals: define, organize and implement the means to attain the goals you have set.

Measure performance:

MANAGEMENTCOCKPIT

The goal of the management cockpit is to progressively and simultaneously improve the three pillars of this strategic approach:

operational key performance indicators, modeling and measuring objectives by

selecting appropriate financial and non-financial indicators as well as a dashboard that presents information about the value

and behavior of these indicators in an ergonomic fashion.

RISKEXPOSURE

Manage your

Moving forward doesn’t mean simply accepting any level of risk. It means consciously taking measured, managed risk.

Managing risk means knowing how to identify, quantify and reduce it effectively as well as weather any potential economic impact.

We will intensify our efforts to build out our

infrastructure overseas and to develop products

that are tailored to individual markets.

Sergey BrinFondateur - Google

FIND THE RIGHTLOCATION

4

Find the right location

HOW DO I FINALIZE MY PROJECT TO DEVELOP MY BUSINESS OVERSEAS?

How do I choose the best location for my

business?

Who are the best partners for my

company?

What type of talent should I recruit?

Create a detailedSHARED CALENDARfor maximum growth

Implement a shared strategic and operational action plan so that all project

participants can work as a team to efficiently execute project activities.

Attract and retainNEW TALENTAt the heart of any business strategy, human resources must be valued for a company to be able to increase its competitiveness.

Assistance developing a new location also includes helping employees integrate into their new environment, providing in-depth knowledge about the local community and an efficient network of local partners (HR resources, recruitment, schools, real estate agencies, government offices).

Connect with yourLOCAL

BUSINESS NETWORKResearch labs, training organizations,

professional associations, HR specialists and others are the potential partners who can help

you grow locally.

Economic development agencies are regional resources that can guide you through your new

environment. Don’t miss out!

Find the right location

“For the opening of our new office, Lille’s agency very quickly took into account all the requirements that we had expressed and proved to be a very efficient representative, introducing us to appropriate contacts, particularly helpful for our commercial real estate needs.”

Eric Fripp, General Manager, Fimatec Ingénierie- company established in February 2014, in Villeneuve d’Ascq

The 4 steps of your business development

LET US HELP YOU STEP THROUGH THE PROCESS.

Lille’s agency, a business development and consulting agency, provides its services free of charge. With expertise in assisting companies in finding a location or relocating, Lille’s agency has 30 years of experience

helping business leaders grow their companies in the Lille metro.

www.lillesagency.com | twitter.com/lillesagency | linkedin.com/company/lille%27s-agency

contact@lillesagency.com+33 (0)3 62 14 50 06